About Francis Bitonti

New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes.

“We want to redevelop everything from design methodology to material and form, to distribution and production,” he said. “This technology is going to turn the entire industry inside out.”


Interview : https://www.dezeen.com/2014/09/26/francis-bitonti-interview-fashion-technology-3d-printing/


Studio Bitonti


Our approach identifies new technologies and potential affordances for both consumers and businesses to make design decisions for the products, software solutions and manufacturing technologies they produce today. The firm enables clients to deploy emerging technologies and create next-generation products and customer experiences that are simultaneously aesthetically beautiful and mindful of how the beauty and function of a process or object’s design lives in the present moment and—more importantly—remains relevant in a rapidly evolving cultural landscape fueled by changes in technology.

“Our products should create the next version of the human, not service humanity after it has evolved”


Studio Bitonti uses computer-controlled manufacturing processes to create new materials and products. Because we believe that the next generation of material innovation will be both digital and physical, we give our clients design and manufacturing processes that integrate innovative technology into new and existing products, constantly operating between software and hardware.

Founded in 2012 as Francis Bitonti Studio, the firm has always believed that technology both designs and dictates the direction of culture and human capabilities. Technological trends and strategic development of technology have always been at the center of our design process. We ask our clients to take an aggressive stance towards emerging technology to cultivate new consumer behaviors that create novel brand relationships. Through this approach, we help you create products that create new cultural behaviors. As our client, we ask that you look beyond current markets and be prepared to position yourself and your product services within possible futures.

Today, Studio Bitonti is a team of Design Futurists and Computational Designers who work together under the direction of founder, Francis Bitonti, to enable its clients to produce the kinds of products that the studio originally earned its name creating. Studio Bitonti collaborates with its clients to create innovative products and technological solutions by designing innovative software tools, manufacturing processes, and products. This relationship dynamic enables clients to draw on the studio’s knowledge of design practice and expertise in the future of technology.

Macro Trends

Below are some sections of the macros trends that I found on WGSN that interest me. I still need to do more research until I can decide what I want to the concept for my campaign to be. Right now I am really enjoying researching the future of fashion and Augmented Retail

Fashion Apps

Dior offers the ultimate immersive experience with backstage access to its latest runway show thanks to Dior Eyes, its new virtual reality headset. Packed with cutting-edge technology, the headset was designed entirely by Dior’s own workshops.



The company created an augmented reality catwalk, showcasing life-sized holograms of models adorned in pieces from RIXO London’s new season collection, granting users a front row seat to their own personal fashion show, on demand, in their living room.


The augmented-reality feature interacts with users’ camera feeds to digitally redecorate their surroundings with Burberry-inspired drawings by the artist Danny Sangra.

3 Reasons Why Tech Is the Future of Fashion


1. Voice technology

Speech is the most natural way of communicating, and companies are innovating to radically improve voice recognition technologies. This has big implications for fashion. Apparel that can work with smartphones and mic-activated devices will future-proof itself. And most importantly, companies will increasingly interact with their consumers by means of voice technology. It’s predicted that by 2020, half of all web searches will use voice or image searches rather than text. Fashion apps and websites that allow customers to go from search through to purchase in one smooth voice stream – rather than multiple clicks – will build a strong competitive advantage.

2. Functionality and humanization

Fashion customers don’t want to make choices between looking good and staying connected to technology. Humanized technologies are designed around how people naturally do things. Fashion needs to think about integrated solutions that take into account their main buyers’ lives. Women still dominate fashion consumption, and fashion products that intelligently solve their specific needs with technology will thrive. For example, many women say they often miss phone calls, because their phones are in the bottom of their bag. And women’s clothes don’t have many pockets, making hands-free technology extremely important for this market. Savvy retailers will consider ways to adapt clothing to tech demands, and ways to make tech solutions – including wearables – genuinely attractive and stylish.

3. Smartphone use

Fashion companies must understand how their customers use technology. For instance, women tend to download more apps and make more use of video and photo functions than men. Both genders expect sophisticated retail phone experiences. Retailers with an eye on the future will use exciting tech advances to design interactive virtual showrooms and attractive apps. Integrating fashion platforms with camera and video technology will be key, and the most successful companies will develop a “live” strategy to tap into the power of Facebook, Instagram and Snapchat live video streams.

Mixing the creativity of the fashion industry with the innovation of tech is a surefire way to engineer incredible user experiences and delighted customers.

Jonny Johanasson – Creative Director of Acne Studios

Through researching and reading interviews that Jonny Johanasson has participated in I have been able to develop more of an accurate understanding of his character, interests, inspirations and therefor I now have a better understanding of his cultural capital. As the creative director, he puts so much of himself into the brand which is very clear as the brand mirrors all aspects of his cultural capital and his interests in art, architecture, and music definitely shine through.

Interviews :