Personal Evaluation FMP

My project has shown how I have developed as a photographer, stylist, and graphic designer. The project has been a way to showcase my photoshoot skills in terms of organisation, scouting models and direction, I have learned that I do not enjoy the numbers and strategies when thinking about PR and social media. However, I do enjoy the visual identity Instagram can create for a brand and have grown a love for styling and creative direction. I have made Dressd is a starting point to visualise a clothing rental company which is comparable to the fast fashion brands of today but without the guilt of ruining the planet.

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