As I am interested in creating a clothing rental company I thought I  would look at popular pay per month services and the way they brand. The Netflix campaign was displayed on digital posters and reacted to the weather at the time. So when it was raining it played a scene from a Netflix TV show or Flim as a real-time reaction advert. The Spotify campaign also uses real-time facts to relate to its audience and create humour, which is something I want my brand to do.


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