I have been making several mood boards in my sketchbook based on Mitch Fienberg and Anna Lomax. I have a Christopher Kane bag and a Givenchy bag which I have currently based each mood board on. The last two mood boards are based on the Givenchy Antigona which is a gloss finish. Therefore I have based the shoot ideas on cellophane, PVC and water, I enjoy the contrast between the heavy look of the bag and the light glossy finish. The pink Christopher Kane bag has proved harder to brainstorm as I do not want the bag to come off as cheap.
This campaign was to explain to Y-Closet’s customers how the clothes are dry cleaned. I found this very interesting because from my survey people’s main concern with clothing rental was the cleanliness of the clothing. This advert was displayed on WeChat which is a very popular social media chat service in Asia, they used a popular Asian influencer to talk about the process and gain customer’s trust.
As I am interested in creating a clothing rental company I thought I would look at popular pay per month services and the way they brand. The Netflix campaign was displayed on digital posters and reacted to the weather at the time. So when it was raining it played a scene from a Netflix TV show or Flim as a real-time reaction advert. The Spotify campaign also uses real-time facts to relate to its audience and create humour, which is something I want my brand to do.