In Monday’s lecture and seminar, we learnt that Terry Flew (2005: 21, 25, 26) believed that there is a three layered model of media, the object/tool used, the content/services of what can be done using these tools, and the practices, which is how and what we use these tools for.
In today’s society, especially in first world countries, almost everybody has access to this ‘object’, otherwise known as laptops, phones and watches, etc… Everybody I know, including myself, use their phones to access apps such as Snapchat and Facebook, in order to communicate with others. This is a perfect example of Flew’s 3 layered model, as it can be applied to almost everything.
As well as this, the seminar was extremely interesting as we began a slight debate about whether or not social media has become democratic, we came to the conclusion that although the masses of people could agree or disagree to something, there is not always necessarily a change or outcome that results from it. This led onto the topic of social shaping and how the users of technology are the ones shaping it. Although there is not always an outcome, there is certainly development that is occurring within the media because of the vast amount of users on sites such as Facebook and Twitter. Advertisements on the internet causes a continuous flow of income and profit coming in and out of the media industry, resulting in having enough technological advances that improve and benefit users.
Although social media has certainly made is easy to contain amazing amounts of data in such a small space, it has been the reason for the lack of the physical, interactive human.
Flew, T. (2005). New Media: An Introduction. 3rd ed. Oxford: Oxford University Press, pp.21, 25, 26.
Written and Published by Raha Salehi.