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OVERALL REVIEW – OUTOF

Overall I think the magazine produced was successful, they are defiantly things I would improve but with the limited about of time we had to actually produce the actual magazine and print I think we did well as a group.

Throughout the magazine, they are a few spelling mistakes which I belive was due to the rush of printing and not being able to see the sample print and go through it as a group.

We also planned on making a PVC cover to combind both parts if the magazine which we did not have enough time to make. ( we had to make it as our magazine was nt in sndard sizeing)

eg.

aside from those few things im happy with the overall production and content within the magzine and I feel our brand is clear.  Working as a group has helped me to learn many things, the processe has allowed me to grow as a person and also give me a look into what the marketing world may be like. The only thing im disappointed in is that i feel that I was unable to do a lot of things (marketing wise) which I had planned to do. This was mainly becasuse as a group non of us stayed in our roles which at first was working but later became very messy. I picked up more of an art diretor role neglecting my actual role of marketing. I spent time planing and story boarding shoots, editing, creating promtional videos and assisting  on shoots. However i feel i still mangaed to effective what I needed to but i know if i focused on just the marketing i would of been able to produce alot more marketing ideas and concepts.

Some marketing ideas I did not compelte:

business cards

desgin and create magazine adverts ( which I would post around university campuses, bus stops , and walls in brighton)

Instagram adverts (paid promtion)

experiment with more ad ideas for each barnd ( to put into the magzine)

visit stores on stocklist ( take pictures, note down footfall)

LAUNCH PARTYYYYY

 For the launch party I created an e-invite with is interactive. You receive the invite via email or a usb sent to your office / work addresses. With the aesthetics I wanted it to be simpler online brand. ( this is one of the first pieces we would put out that gives an look on the style of the magazine) each part of the invite links you t the relative information.
 location – will link you to google maps ( which will only be avablea couple hours before the launch )
name – link you to our website
@ name – linked to instagram
in the centre of the e invite the promational video will play.

PRINTING ISUUES

I think the problem of the printing was the most diffcult and challenging  and of all the issues we come arocss. The main issue with the printing was that price. As the desgin of the magazine was so specific it was hard to fins companies that carther to what we needed.

The idea that levine came out with was to sprate the magzine to ‘out’  and ‘of’ so that the reader can pick which section their prfered to start with. I then thought a cool way to make that more interactive was to have the same front cover on each part and to make ‘of’ read back to front making them combined together in the middle.

price ?

Finding somehwere that could print such a small amouth of copies for an affordable price was hard (£20 each). On recommandation i found newspaperspaper club whcihc we all agreed was the best option. it worked out for £8 each for one copy. when we later tried to submit a few of our flies were too low of a resolutaion (which was the asecthic we was going for).

Finding a new company?

I spent the whole of my chistmas in london looking for places that could print on newspaper that was within budget but could also ensure the overal quality of the print will come out well but also meet our deadline.

After having no luck and discussing with my group we decided on making the magazine smaller and printing in Vietnam (where Levine knew someone with a printing company) and folding and cutting the magazine ourselves.

OUR NAME – OUTOF

it took us a while to come up with a magazine name but after many lessons discussing and presenting the word ‘out’ kept coming up –

‘out of the norm’

‘outside’

it felt right to go with the name ‘out’ as it resprented our magazine but it was still open enough for us to dvelop in the future.

 

( we later changed the name to Outof)

SHAPES ARTCLE

Meaning of Shapes

 

The use of circle, squares and triangles have a larger value than you may think. They can sometimes be subtle as elements within a design or directly in front of you – My emotional relation with squares, circles and tringles.

 

 

 

“I found I could say things with colour and shapes that I couldn’t say any other way” – Georgia O’Keeffe

 

 

 

 

I believe these three shapes hold a strong importance, they are seen around us every single day.  Shapes are a powerful way to communicate, they are a building block in our visual vocabulary. Each shape has its own set of characteristics, communicating messages and evoking emotion. Once you understand the importance of these shapes and how and why they are important to apply to not only your work but your lifestyle, you will see a clear different to your work and life.

It’s important to build your own relationship with shapes, understand how they make you feel, how you can use these shapes to improve your work. I use my art to represent why and how these shapes are so important to me. I combine the use of colour (which is also very important), and shapes to create bold and precise emotion.

 

 

 

THE SQUARE

 

 

Take a look around you now, I’m sure you will notice the use of a square within or as an object.

 

A square. It’s amazing how if it stands on its side it’s static and stiff, but turn it on its edge and it’s a lot more dynamic, or expand the height or width and create a rectangle. Being such a rigid shape, yet being so free at the same time, sounds like a description of me. Taking all of this in to consideration its very clear why squares are the most used shape in design. Both Squares and rectangles (as they are one) are a default shape for most projects.

 

I mention all of this to say how important it is to understand the characteristics of the shape you’re using and how or if you should build and on this.

A square is a comfort shape it’s familiarity and equal sides makes me feel a sense of trust and stableness. That’s not necessary a good thing, I went through a point in my life which I like to call the ‘The Square’. I realised that ‘stability’ is a lot more boring than I expected, the idea of being a square actually started to scare me, the highs and lows in life feed me. In order to understand yourself it’s important to start life as a ‘The Square’, take it as a building block towards other elements.

 

I’m an Apple lover, although I don’t like to admit it. I recently bought a new iPhone and I started to wonder, if my iPhone would still be as appealing as a rectangular shape without its rounded corners. I personally feel the combination of the ‘standard’ rectangular shape with the smooth softness of a curve, is one of the simplest but most effective designs I’ve seen.

A square will never let you down, he works 9-5, graduated from university and did his masters. Wakes up every day at 6:00am and follows the same route to work every day, he has never called in sick.

THE CIRCLES

 

 

1.Draw a square. 2.Divide the square into four smaller squares using a pencil and a ruler. 3. Draw round lines in one smaller square. (with the rounded edge sitting against the edge of the large outer square). 4.Repeat for each square until one large circle has been created. 5.Erase the square lines.

 

An ancient text says that God is a circle whose center is everywhere but whose circumference is nowhere.

 

A circle.  A starting moment, the point at which potential comes into being.

I leant how to draw a circle in art class, I had to draw circles on top of each other really fast, over and over till it starts to look like there’s an actual circle somewhere in there; and I have been applying this method to life ever since. To me, circles represent femininity, infinity and harmony –  a place you get to once you stripe away the ego and limitations in the material world.

 

A circle is easy to find in nature, for example trees grow following a concentric circular pattern. A clear example of someone who effective used the beauty and wholeness of a circle is Frank Lloyd Wright. He was an American architect, interior designer, writer and educator, who design more than 1,000 structures. One of my favorite architectural pieces was produced by him, The Solomon R. Guggenheim museum in New York which I finally got to visit in person is a piece of art. This building is a clear example of the importance a circle can create by having such a soft and innovative building to contrast against the urban New York fabric, Wright described the shape as an ‘inverted ziggurat’.

 

I look at a circle as a mother. It’s whole, they protect, they contain – by confining what’s within it whilst simultaneously keep things out.

THE TRIANGLES

 

 

Triangles are also the polygons with the least number of sides, so they are easy to use when building generalizations about larger objects.

 

When we talk about triangles, it’s a lot broader than the other shapes as they are right-angled triangle, isosceles triangles and acute triangles which all have different meanings to them. The equilateral triangle is one of the three basic forms mentioned, it can be found inside a circle by measuring its radius six times around the circumference and joining its three equilateral points by three lines. The equilateral is the most stable and effectively used triangle in design and lifestyle.

The equilateral Triangle can have two quite opposite meanings. One of conflict and nervousness and maybe slight unstableness, and the other of unity, completion and balance. The triangle is a motion shape with a masculine energy, our eyes are drawn to the shape from the bottom to the top.

When we talk about the triangle, I can’t help but mention the musical triangle. Although it has a marmite effect for its simplistic look, it produces something with such a rich shimmery sound. Some of the most simple but effective designs involve the use of triangles and circles, a great example is the Mercedes logo deigned by Gottlieb Daimler.

I have this love, hate relationship with tringles, at points in my life I feel a great connection to the shape and at other times I feel like a divorced bitter wife. It’s like loving art but hating your art teacher in school. Or like me being dyslexic but not being able to spell dyslexia (thanks spell checker), you see where I’m going with this?

 

Current relationship status on Facebook: It’s complicated

 

LAYOUT DESGIN IDEAS

With the layout of my article I wanted to play around with front size, I wanted to convert against layout norms and create a overly big and bold front. I also felt like it was a way to make such a large amount of text look less boring and breaks it up to make it easier to read.

 

WEBSITE

I created a promotional video  which will be played on the wbsiteand also the e invites for the launch of the magazine. This was inspired by my childhood on the internet. Through my life so far I have gone through  many laptops which have all broken down times because of vrius from watching pirate shows. The conceptt behind this clip was looking at this happening today while on my way to work or uni on the bus.

Each time we have a new issue  (magazine) the promtional video on the website will change to represent this.

I took inspiration from windows using from stock images and random Youtube videos and laying of diffrent annoying or ’embrassing’ sounds to create one large organised mess.

 

With the website i wanted it to look very badly desgin on purpose with very limted information about the magazine. The desgin of the website works with the overal feel and aesthetics of our brand. I wanted the reader to make up their own mind and relationship with our magazine.

https://outofmagazine.wixsite.com/outofmagazine

 

MACHINE WORKER SHOOT

This shoot is a part two to the model shoot where me and levine collbarated together to create this concpet. The idea was looking at seamstress and textiles desginer and looking at thier imput in fashion and how they dont get enought cedit for thier work and ctrubation.

This shoot was done on a very bright day in front of a laGre window which made most of the images quallity go down to conteract this i played around with my camera and here are some of my favoite images.

SHAPE SHOOT

this shoot was one of the harest, i shoot the concpet twice on two diffrent days playing with diffrent ideas.

The overal conpect of the shoot was looking at everyday items and using them to create gromgertic scuplures. This shoot was ornally to go alongside my artcle which was about the concept of squares, circles and triangles and their value in the world we live in. Shape is one of the seven elements of art dating back to ancient Greece and Egypt. It’s boundaries are de ned by other elements of art such as values, .colours and textures.

i played around with natual lighting, fabric, fruit and veg, glass, pots, liquids and earrings.  Here are some of my favourite images from the shoot.

 

Altought we did not end up using the images for what i intended we ended up using the last image for an advert for Rick owens’ furniture.

MODEL SHOOT

For this shoot I collaborated with levine where we created a two part sences. The first part is the idea of comparing models to mannequins. This was inspired by the way in which models in the fashion industry are treated. Levine shoot on digital and I shoot on film. In terms of styling we wanted it to look very minmal and bare minimal as we wanted the concpet to be the main focal point.

Here are my favorite images from the shoot :

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Although these were my favoite images they did not really go with the aesthetics of the magazine so we later decided on other images that we both shoot.

SOCIAL MEDIA ?

OUR MAIN SOURCE OF ONLINE PROMOTION VIA SOCIAL MEDIA WILL BE FROM INSTAGRAM, THE POINT OF ONLY USING INSTAGRAM IS TO SHOW EXCLUSIVITY AND WE FEEL THAT THE OTHER PLATFORM ARE RELEVANT FOR OUR READER. AS INSTAGRAM HAS 500 MILLION ACTIVE DAILY, USERS WORLDWIDE AND FOR THE UK 64 PERCENT OF THE USERS WERE BETWEEN 15- 30 YEARS OLD, WHICH IS AROUND OUR DEMOGRAPHIC.INSTAGRAM IS A VISUAL SPACE FOR VISUAL INSTAGRAM WE ARE ABLE TO SHARE OUR IDEAS SO THE AUDIENCE CAN SEE THE STORY BEHIND THE SHOOTS , SHOOT AND MOVING IMAGES VIA INSTAGRAM AS WELL ABLE TO SHOOT LIVE BEHIND THE SCENE OF INTERVIEW AND SHOOTS AND COMMUNICATE WITH OUR READERS INSTANTLY. TO CREATE OUR OWN SPACE WE WILL BE SETTING UP OUR OWN WEBSITE THAT WILL COMMUNICATE OUR STYLE AND OUR STORY WE WILL BE ABLE TO POST OUR SHOOTS AND OUR VIDEOS AND PREVIEWS OF INTERVIEWS THAT WILL BE IN THE UPCOMING ISSUES.

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