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About the Author

Rachel Olokunboro-Williams

OUR NAME – OUTOF

it took us a while to come up with a magazine name but after many lessons discussing and presenting the word ‘out’ kept coming up –

‘out of the norm’

‘outside’

it felt right to go with the name ‘out’ as it resprented our magazine but it was still open enough for us to dvelop in the future.

 

( we later changed the name to Outof)

SHAPES ARTCLE

Meaning of Shapes

 

The use of circle, squares and triangles have a larger value than you may think. They can sometimes be subtle as elements within a design or directly in front of you – My emotional relation with squares, circles and tringles.

 

 

 

“I found I could say things with colour and shapes that I couldn’t say any other way” – Georgia O’Keeffe

 

 

 

 

I believe these three shapes hold a strong importance, they are seen around us every single day.  Shapes are a powerful way to communicate, they are a building block in our visual vocabulary. Each shape has its own set of characteristics, communicating messages and evoking emotion. Once you understand the importance of these shapes and how and why they are important to apply to not only your work but your lifestyle, you will see a clear different to your work and life.

It’s important to build your own relationship with shapes, understand how they make you feel, how you can use these shapes to improve your work. I use my art to represent why and how these shapes are so important to me. I combine the use of colour (which is also very important), and shapes to create bold and precise emotion.

 

 

 

THE SQUARE

 

 

Take a look around you now, I’m sure you will notice the use of a square within or as an object.

 

A square. It’s amazing how if it stands on its side it’s static and stiff, but turn it on its edge and it’s a lot more dynamic, or expand the height or width and create a rectangle. Being such a rigid shape, yet being so free at the same time, sounds like a description of me. Taking all of this in to consideration its very clear why squares are the most used shape in design. Both Squares and rectangles (as they are one) are a default shape for most projects.

 

I mention all of this to say how important it is to understand the characteristics of the shape you’re using and how or if you should build and on this.

A square is a comfort shape it’s familiarity and equal sides makes me feel a sense of trust and stableness. That’s not necessary a good thing, I went through a point in my life which I like to call the ‘The Square’. I realised that ‘stability’ is a lot more boring than I expected, the idea of being a square actually started to scare me, the highs and lows in life feed me. In order to understand yourself it’s important to start life as a ‘The Square’, take it as a building block towards other elements.

 

I’m an Apple lover, although I don’t like to admit it. I recently bought a new iPhone and I started to wonder, if my iPhone would still be as appealing as a rectangular shape without its rounded corners. I personally feel the combination of the ‘standard’ rectangular shape with the smooth softness of a curve, is one of the simplest but most effective designs I’ve seen.

A square will never let you down, he works 9-5, graduated from university and did his masters. Wakes up every day at 6:00am and follows the same route to work every day, he has never called in sick.

THE CIRCLES

 

 

1.Draw a square. 2.Divide the square into four smaller squares using a pencil and a ruler. 3. Draw round lines in one smaller square. (with the rounded edge sitting against the edge of the large outer square). 4.Repeat for each square until one large circle has been created. 5.Erase the square lines.

 

An ancient text says that God is a circle whose center is everywhere but whose circumference is nowhere.

 

A circle.  A starting moment, the point at which potential comes into being.

I leant how to draw a circle in art class, I had to draw circles on top of each other really fast, over and over till it starts to look like there’s an actual circle somewhere in there; and I have been applying this method to life ever since. To me, circles represent femininity, infinity and harmony –  a place you get to once you stripe away the ego and limitations in the material world.

 

A circle is easy to find in nature, for example trees grow following a concentric circular pattern. A clear example of someone who effective used the beauty and wholeness of a circle is Frank Lloyd Wright. He was an American architect, interior designer, writer and educator, who design more than 1,000 structures. One of my favorite architectural pieces was produced by him, The Solomon R. Guggenheim museum in New York which I finally got to visit in person is a piece of art. This building is a clear example of the importance a circle can create by having such a soft and innovative building to contrast against the urban New York fabric, Wright described the shape as an ‘inverted ziggurat’.

 

I look at a circle as a mother. It’s whole, they protect, they contain – by confining what’s within it whilst simultaneously keep things out.

THE TRIANGLES

 

 

Triangles are also the polygons with the least number of sides, so they are easy to use when building generalizations about larger objects.

 

When we talk about triangles, it’s a lot broader than the other shapes as they are right-angled triangle, isosceles triangles and acute triangles which all have different meanings to them. The equilateral triangle is one of the three basic forms mentioned, it can be found inside a circle by measuring its radius six times around the circumference and joining its three equilateral points by three lines. The equilateral is the most stable and effectively used triangle in design and lifestyle.

The equilateral Triangle can have two quite opposite meanings. One of conflict and nervousness and maybe slight unstableness, and the other of unity, completion and balance. The triangle is a motion shape with a masculine energy, our eyes are drawn to the shape from the bottom to the top.

When we talk about the triangle, I can’t help but mention the musical triangle. Although it has a marmite effect for its simplistic look, it produces something with such a rich shimmery sound. Some of the most simple but effective designs involve the use of triangles and circles, a great example is the Mercedes logo deigned by Gottlieb Daimler.

I have this love, hate relationship with tringles, at points in my life I feel a great connection to the shape and at other times I feel like a divorced bitter wife. It’s like loving art but hating your art teacher in school. Or like me being dyslexic but not being able to spell dyslexia (thanks spell checker), you see where I’m going with this?

 

Current relationship status on Facebook: It’s complicated

 

LAYOUT DESGIN IDEAS

With the layout of my article I wanted to play around with front size, I wanted to convert against layout norms and create a overly big and bold front. I also felt like it was a way to make such a large amount of text look less boring and breaks it up to make it easier to read.

 

WEBSITE

I created a promotional video  which will be played on the wbsiteand also the e invites for the launch of the magazine. This was inspired by my childhood on the internet. Through my life so far I have gone through  many laptops which have all broken down times because of vrius from watching pirate shows. The conceptt behind this clip was looking at this happening today while on my way to work or uni on the bus.

Each time we have a new issue  (magazine) the promtional video on the website will change to represent this.

I took inspiration from windows using from stock images and random Youtube videos and laying of diffrent annoying or ’embrassing’ sounds to create one large organised mess.

 

With the website i wanted it to look very badly desgin on purpose with very limted information about the magazine. The desgin of the website works with the overal feel and aesthetics of our brand. I wanted the reader to make up their own mind and relationship with our magazine.

https://outofmagazine.wixsite.com/outofmagazine

 

MACHINE WORKER SHOOT

This shoot is a part two to the model shoot where me and levine collbarated together to create this concpet. The idea was looking at seamstress and textiles desginer and looking at thier imput in fashion and how they dont get enought cedit for thier work and ctrubation.

This shoot was done on a very bright day in front of a laGre window which made most of the images quallity go down to conteract this i played around with my camera and here are some of my favoite images.

SHAPE SHOOT

this shoot was one of the harest, i shoot the concpet twice on two diffrent days playing with diffrent ideas.

The overal conpect of the shoot was looking at everyday items and using them to create gromgertic scuplures. This shoot was ornally to go alongside my artcle which was about the concept of squares, circles and triangles and their value in the world we live in. Shape is one of the seven elements of art dating back to ancient Greece and Egypt. It’s boundaries are de ned by other elements of art such as values, .colours and textures.

i played around with natual lighting, fabric, fruit and veg, glass, pots, liquids and earrings.  Here are some of my favourite images from the shoot.

 

Altought we did not end up using the images for what i intended we ended up using the last image for an advert for Rick owens’ furniture.

MODEL SHOOT

For this shoot I collaborated with levine where we created a two part sences. The first part is the idea of comparing models to mannequins. This was inspired by the way in which models in the fashion industry are treated. Levine shoot on digital and I shoot on film. In terms of styling we wanted it to look very minmal and bare minimal as we wanted the concpet to be the main focal point.

Here are my favorite images from the shoot :

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Although these were my favoite images they did not really go with the aesthetics of the magazine so we later decided on other images that we both shoot.

SOCIAL MEDIA ?

OUR MAIN SOURCE OF ONLINE PROMOTION VIA SOCIAL MEDIA WILL BE FROM INSTAGRAM, THE POINT OF ONLY USING INSTAGRAM IS TO SHOW EXCLUSIVITY AND WE FEEL THAT THE OTHER PLATFORM ARE RELEVANT FOR OUR READER. AS INSTAGRAM HAS 500 MILLION ACTIVE DAILY, USERS WORLDWIDE AND FOR THE UK 64 PERCENT OF THE USERS WERE BETWEEN 15- 30 YEARS OLD, WHICH IS AROUND OUR DEMOGRAPHIC.INSTAGRAM IS A VISUAL SPACE FOR VISUAL INSTAGRAM WE ARE ABLE TO SHARE OUR IDEAS SO THE AUDIENCE CAN SEE THE STORY BEHIND THE SHOOTS , SHOOT AND MOVING IMAGES VIA INSTAGRAM AS WELL ABLE TO SHOOT LIVE BEHIND THE SCENE OF INTERVIEW AND SHOOTS AND COMMUNICATE WITH OUR READERS INSTANTLY. TO CREATE OUR OWN SPACE WE WILL BE SETTING UP OUR OWN WEBSITE THAT WILL COMMUNICATE OUR STYLE AND OUR STORY WE WILL BE ABLE TO POST OUR SHOOTS AND OUR VIDEOS AND PREVIEWS OF INTERVIEWS THAT WILL BE IN THE UPCOMING ISSUES.

FUNDING AND EXPENSES

We did a survey where we found out most of our audience prefer having no to very few adverts in the mgazine. After discussing with the group we first decided on having no adverts whatsoever. However this meant our expenses was very high and unrealistic as students. with this i thought it would be better to have a maxium of 5 – 10 adverts depdening on how many pages with have in the magazine.

With 50 pages – 5 ads 100 pages -10 ads

brand ideas (ads) ?

Vetements

Doverstreetmarket

comme des gracons

off-white

milk makeup

lush

 

 

COMPETITORS

Who are competitors ?

I went to the Brighton magazine shop with levine to have a look at some magazines and their lastest issue. we took pictures of things we liked and things we didn’t like so much to later share in our Facebook groupchat. I took pictures of magazines that i thought had the same type of audiences as ours and could potentially be competitors.

What do they offer ?

beauty papers £9 mc1r £14 garage £10
wrpd £12.45 magazine niijOurnal  many Of them £24 re-editiOn £7.99

wrpd is a magazine that releases an issue twice a year. the content in the magazine is fashion, art and photography from established writers, designers and photographers. the purpose of the magazine is to “express a contemporary vision” this is shown through uniquely styled fashion photography. the size of the magazine is 280
x 300 mm and there is 144 pages of content. the price of the magazine is €15.00 and can be bought via their website and delivered worldwide. stockists include over 40 shops and galleries in england and germany. wrpd also work a lot online with social media, expressing content on platforms like facebook, instagram, twitter, tumblr, vimeo and pinterest. their website is very clear and well laid out with photography content from editorials. each editorial has a certain concept which is expressed through a title.

MaNy OF tHeM: Many of them is a limited edition magazine with only 1000 copies released from each issue. {the content included in Many of them, consists of fashion, photography and lm reviews. {The layout is very clean and visually appealing with softly edited photography content. {What is unique about the magazine is that they use several types of paper to print on making the experience of reading the magazine even more satisfying. {The magazine is available to by from a variety of shops and galleries all over the world in 20 countries like, australia, Belgium, China to name a few. {the magazine is strong and effective as it “stands away from trends” and “offer a haven where fascinating people can gather”.{ Many of them magazine do promote the magazine on platforms such as Instagram and via their own website which is very abstract in its layout. {On the website there is information about the purpose of the magazine and other information such a stockists. {as well as being able to purchase the magazine in shops and galleries you also have the option to order a copy of the magazine on their website. {Many of them magazine has a high price of £30 making it a specialty as opposed to a cheap magazine you throw away after reading.

niijournal: niijournal is a magazine that explores “the issues of empowerment and representation within race.” they host a visual representation of diversity through expressive photographic content. their website follows on with this theme but also includes moving imagery. niijournal also work on platforms such as twitter and instagram to build up a following for the magazine. their stockists include only 5 stores, 4 based

in london and 1 in amsterdam. this makes the magazine more exclusive as it is harder to get a copy of. all though you can purchase issues via their website. the cost of the .magazine is £12 which is an average price for an independent magazine

How are we different?

We thought a great way to make out magazine stand out from the rest is to print it on a diffrent type of paper that is not normally used for magzines.

Our originally idea was to print with a range of different types of paper within the magzine to create texture. This turned out to be too expenseive. we later decided on newspaper as we thought it was a more unusual way and on the making side its more forgiving in terms of quality of images.

 

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