Robbie Augspurger is an important reference for this film as his work captures the feel and vibe I am trying to create. One of my favourite commission pieces was the collation with Balenciaga.

Instead of casting pouty models in glamorous locations, the brand chose to recreate awkward family photos reminiscent of those taken in American mall studios in the late ‘80s and early ‘90s. The series of photos shows families and couples dressed in ill-fitting blazers, oversized ski jackets and brightly coloured sportswear, posing in front of potted plants and dated studio backgrounds – and holding props, including a trumpet.