Email marketing or email marketing initiative that we can outline the plan very specific to that initiative and carry it out. A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way promote to your company. Email marketing gives you the ability to contact your visitors even after they leave your website. The benefits of email marketing are:
Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.
Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually think of doing business with you.
Increase sales: Email conversions outperform both social and organic search traffic. So, if you’re looking to make sales, then you’ll need to start email marketing.
Choosing the right email marketing service that fits your needs is important for your business It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. Then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying. the eCommerce site where you want to personalize emails based on user behaviour such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use Drip. They have an easy to use drip campaign funnel builder that allows you to trigger action-driven campaigns. Other server is a professional blogger who wants to send automated emails that feel personal while increasing your engagement, then you should check out ConvertKit. It’s an email marketing service built specifically for bloggers and publishers. If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you’re considering another platform, check out our comparison guide before you make any decisions.
Whether you’re starting your first email campaign or you’re a seasoned email pro, MailChimp has the tools and support you need. With a wide array of features that do everything from automating to tracking to optimizing your emails, we’ve got you covered from start to finish. You can test by MailChimp, you can test as many as three variations for campaigns. You can also test subject lines, content, from names, and send times. You can test your reach too; that’s how many people get your emails.
to start doing it First, choose the factor that defines success for you. It could be clicked, opens, or money earned. We’ll collect the results and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It’s really pretty easy.
