Email marketing strategy and tips for successful campaigns

Email marketing or email marketing initiative that we can outline the plan very specific to that initiative and carry it out. A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way promote to your company. Email marketing gives you the ability to contact your visitors even after they leave your website. The benefits of email marketing are:

Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.

 

Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually think of doing business with you.

 

Increase sales: Email conversions outperform both social and organic search traffic. So, if you’re looking to make sales, then you’ll need to start email marketing.

 

Choosing the right email marketing service that fits your needs is important for your business It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. Then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying. the eCommerce site where you want to personalize emails based on user behaviour such as abandoned carts, first-time users, return buyers, etc., then we recommend that you use Drip. They have an easy to use drip campaign funnel builder that allows you to trigger action-driven campaigns. Other server is a professional blogger who wants to send automated emails that feel personal while increasing your engagement, then you should check out ConvertKit. It’s an email marketing service built specifically for bloggers and publishers. If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro. If you’re considering another platform, check out our comparison guide before you make any decisions.

Whether you’re starting your first email campaign or you’re a seasoned email pro, MailChimp has the tools and support you need. With a wide array of features that do everything from automating to tracking to optimizing your emails, we’ve got you covered from start to finish. You can test by MailChimp, you can test as many as three variations for campaigns. You can also test subject lines, content, from names, and send times. You can test your reach too; that’s how many people get your emails.

 

to start doing it First, choose the factor that defines success for you. It could be clicked, opens, or money earned. We’ll collect the results and show you the winner. And you can automate it too. Just tell Mailchimp to automatically send out the winning campaign. It’s really pretty easy.

Blog 2 ( Email Marketing )

Image result for email marketing initiative

Email marketing or email marketing initiative that we can outline the plan very specific to that initiative and carry it out. A marketing initiative can also be as simple as a shift in an idea. You can have a new marketing initiative that simply changes the way promote to your company. To do that think about your goals and what you really want to achieve with email as that will dictate the type of campaigns you send, who you target, the content you include, and how you measure success. However, Email marketing is the single most powerful channel to reach your audience, and it can be used to achieve a number of different objectives, so it’s worth spending some time thinking about what you want to achieve with it before jumping in. Email must be an important part of every digital marketing plan because of its helpfulness in motivating transformation and building brand loyalty. The goal of the marketing team is to be increasing the sales so that they use the email to promote the new products that launching to try to effort people to the online website stores to purchase those products. To make to work it should back up by an effective email marketing strategy. It is important because it a part of marketing strategy and business plan and It helps to market the products and services with the use of the email channel with the best chances for making a profit and reaching your goals. To back up your approaches there are many ways to do that, for example, shared the link that will save the approaches also it will store outside the account, long you have the link, you can easily import it again at any time into an account.

Her some recommendation for building email list guide that entices people to join your email: it should have compelling content and that through the blog or sending the best content to subscribers via email is a powerful incentive for them to join your list. First order discounts offering people a discount off their first order if they subscribe to your email list is an amazing incentive of 10% discount in the second order.

The benefits of the email marketing it One of the great features of email is that there is no print or postage cost. Businesses don’t have to pay fees for it. However, the risks of it no one wants to be in the email list (spamming) the best results from email marketing come from starting a mailing list from scratch to people who actually subscribe to your service if not will be subscribing. The reputation, when starting an email marketing campaign, which is why it is important for businesses to stay genuine when sending out an email, video below showing Bad lists are lists of email addresses or Bad data and importing information about the email marketing.

Email Marketing What could possibly go wrong-1tqvdzm

Email marketing is a powerful driver of sales & revenue for your business and has a greater reach and return on investment than any other channel available to marketers today.

 

Blog post one: audit of a company web site (Asos )

Asos is a British online company it for a cosmetic and fashion, the company was found in 2000 at the beginning it amide at the young adults, but now is targeting woman, man and young adults. The website sells more than 850 brands also it has own range of clothing and accessories also there is a stylist of ASOS section that where the consumer can go and look of the new fashions and stay on the item or style that they are looking for it. The company shipping to over 200 counters over the world. Geographically, they are focusing on the pricing and capital investments in deferent target markets such as the UK and continental Europe.

https://www.asosplc.com/investors/our-strategy.

Digital marketing

Asos in the bagging it was market his product on Twitter and Facebook in 2009 in it has a lot of followers that active e-mail subscribers and the report in 2008 points that the sales are rising to 10%. With the advent of the Instagram program in 2017 Asos encouraging the users to post videos and photo in the stories Asos products (Content, 2018). There are a lot of people interacted with it in the UK also they use the hashtag #AsSeenOnMe. With the development released Asos their mobile app, there are 10 million downloaded the app in March 2018 and that easy to the user to upload images they like sins that in UK 58% of purchased happen on a mobile device (Milnes,2018). There is a lot of company that compete Asos in the UK and outside the UK, the tow company that against Asos is Boohoo and Now look they are UK companies. The target market for Boohoo and new look is the woman, man and young adults.

 

 

 

 

 

Persona

Sarah k

Background

Job, student

Career path, taking a part-time job at a university

Family, single

·      Demographics

female

Age,20

Income £800

Location, Suburban

·      Identifiers

Demeanour, calm behaviour

 

·      Goals

The primary goal, finish the university with a good degree

The secondary goal, have a good job in one of the famous fashion company

·      Challenges

Primary Challenges have a collection of clothes

Secondary Challenges, Selin the clothes online

·      What can we do?

Starting to make some clothes and posted them on social networking sites.

Make friends wear your design and mention that in social media

·       Real quotes

It was hard to enter the university, but o missed it

It was hard to ignore the drawing on a paper to draw in iPad

·       Common objections

I am worried if I lose some of my drawings

Someone coping my drawing and link has a name

 

·       Elevator pitch

View new designs that updated with the fashion and trend

Jon c

Background

Job, head of marketing teem

Career path works in the same company for 5 years

Family, married with 1 child (8yers)

·      Demographics

Male

Age, 33

Income £100000

Location, Suburban

·      Identifiers

Demeanour, strong personality

 

·      Goals

The primary goal, Keep employees happy and turnover low

The secondary goal, Support legal and finance teams

 

·      Challenges

Primary Challenges, be a good head and done the woke in time

Secondary Challenges challenge the product with other company

·      What can we do?

Managing the employee to meet the goals

Donning a limited product

·       Real quotes

Have to do a lot of work that it can do it any employee

I have many courses are in terms of training and modern technology

 

·       Common objections

I do not want to have trained the new employee

I am worried if someone taking my job

 

·      Elevator pitch

We can do a perfect dell that offered as you want and at the lowest cost

 

 

 

Reference:

Content, S. (2018). Great Work: ASOS’s campaign makes clever use of Instagram Stories. [online] Creative Review. Available at: https://www.creativereview.co.uk/great-work-asos-instagram-stories/ [Accessed 24 Nov. 2018].

Milnes, H. (2018). How Asos gets 58 percent of customers to buy on mobile – Digiday. [online] Digiday. Available at: https://digiday.com/marketing/asos-gets-50-percent-customers-buy-mobile/ [Accessed 24 Nov. 2018].