Brand Database

Alexander McQueen 


Having already interned at McQueen for six months, I feel confident and ready to step up to becoming a full-time member of the team. I feel so lucky to have interned at McQueen. The experience was a real baptism of fire and I learnt so many invaluable skills in the process: from completing Carnet documents to gifting VIP clients. There is a lot of stigma around the industry being catty and cruel, so initially I was scared about what the working environment at McQueen would be like. These fears, however, I immediately discovered to be unfounded. Everyone at McQueen wants you to do well and values all of the work you put in. It is for this reason that I would love to work with them all again. Being part of a team in which I felt so respected and appreciated, makes me so excited about the possibility of returning and giving it my all!


Alexander Wang


This fashion label shares its name with its leader; the indomitable, master tailor that is Alexander Wang. The Wang brand is pioneering and trend-setting. Wang was instrumental in bringing the ‘athlesiure’ aesthetic to the forefront of the fashion industry, while assuredly injecting it with a high-end twist. Aside from the strong silhouettes and tough/glam fabrics, I fell in love with the brand for its dramatic ad campaigns. The campaigns are strong in narrative and drama, perfectly balancing urban grit with New York glamour. Growing up in Britain I understand the streetwear aesthetic that is such a driving force for Wang and feel like I would be an asset in injecting some of the industrial London style into the Wang brand.


The Reformation


The Reformation manufactures clothes using sustainable methods and eco-friendly materials. Their silhouettes are effortlessly stylish, doing away with the stereotypical associations of vintage with gaudiness. Ref is modern not only in its designs, but in its outlook. ¾ of the company’s staff are women, while the ‘RefScale’ on the website lets shoppers know the eco-savings they are making by buying at Ref instead of an industry standard clothing store. I would love to work at Ref because I am a politically conscious person with so many ideas as to how to make Ref even more woke! Super efficient, organised and optimistic, I love working in fast-paced environments, something that Ref embodies given that here a sketch becomes a dress in just a month!




With its structured shoulder pads and armour-like embellishments, Balmain’s clothes are the embodiment of empowerment – preparing its wearers to enter the most stylish battle in history. Just as Balmain’s silhouettes are fearless, so is its relationship with colour, experimenting with everything, from khaki to yellow.

The brand also has a unique business model, which draws on the music industry. Balmain creator Olivier Rousteing argues that music is universal, whereas not everyone buys fashion magazines. We see this with the brand’s jointly released music video for Wolves with Kanye West, which featured models wearing Balmain’s latest collection.

For me, Balmain is the ultimate. Bold, modern; the cutting-edge of fashion.  Like Rousteing I see the bigger picture and look to the world for my creative inspiration instead of limiting myself to within the fashion industry. In turn, Balmain would teach me what it means to be a 21st Century fashion brand – to define the times not be defined by them.




Judging by the look and feel of Self-Portrait’s clothes, you would expect to be paying the luxury price tag. But therein lies the genius of Hang Chong, who makes high fashion collections without the price tag to match, collapsing the dichotomy of high street and high fashion in the process. Sure, it’s not exactly Primark prices, but it does show a move towards a more democratic conception of fashion.

Self-Portrait’s collections also play with gender, mixing delicate, feminine fabrics with masculine silhouettes. But what I love most about the clothes is their transitional quality and that the designs are also informed by historical references outside of fashion. This is something that I myself consider a strength, in terms of my ability to do considered, in-depth research.

Perhaps the most exciting aspect of working with Self-Portrait is how young it is. Being a part of a relatively new company means being part of a team who does not rest on their laurels, who is constantly looking forward and seizing every opportunity to be as creative and interesting as possible. I feel like I would be an asset here because I am exactly the kind of woman the brand is targeting – young, fun, driven, and ready to push the boundaries.




Calvin Klein. Versace. Alexander McQueen. The calibre of brands KCD represents is quite frankly ridiculous. And as an extremely ambitious person myself, I would revel in the opportunity to work as a press officer at such a high-flying company. Having worked as an in-house press officer at Alexander McQueen, I already have experience working with KCD press officers. Working at an agency would therefore provide me with a new and exciting challenge, as I could potentially be assigned to multiple brands, all of which I would need to liaise with. On top of that, the fact that KCD has offices in London, Paris and New York is also extremely appealing to me given my desire to live and work abroad.


Louis Vuitton


Louis Vuitton is so exciting right now. Already one of the oldest and most respected fashion houses with a monogram that will literally NEVER go out of style, the arrival of new creative director Virgil Abloh has breathed new life into an already iconic brand. With the hiring of Abloh, LV has ingeniously widened its demographic and shook up its image. Granted, it was a big risk, but one that was ultimately so worth taking. The fall and spring/summer 2019collections showed the world that the LV the brand is a fearless leader in the charge in innovative and trend-setting fashion. Getting the chance to pour all my energy into working for a fashion house that is so bold and ambitious in its creativity would no doubt prove to be an endlessly rewarding experience.


Interview Magazine


Interview magazine is a combination of literally everything I love: fashion, music, film and pop culture. Perhaps the most exciting thing about the magazine is how it breathes new life into the interview format. There is nothing I hate more than reading cloying puff pieces with celebrities packed with sycophantic exposition (“She arrived wearing no makeup and track pants. So down to earth). Interview magazines gives the perfect antidote to this by allowing collaborators and co-stars to talk to each other, by-passing all the frippery and instead letting the artists and performers speak meaningfully about their work, allowing us to see beneath the polished PR surface. I am also continually inspired by the photographs that accompany each piece. It is through the magazine that I discovered the pioneering work of Mert and Marcus (shout to the FaceTime issue) and Stephen Klein: his cover shoots with Kanye West (February 2014) and Kristen Stewart (March 2015) still feel so groundbreaking years later.


Katharine Hamnett


I want to work at Katherine Hamnett because I too am of the firm belief that fashion has the ability to be political and affect change – something that the brand has demonstrated time and time again, from the iconic Choose Life t-shirts in the 1980s to the Vote Trump Out t-shirts in 2019. Building on its political ideals, the brand has taken things a step further to ensure that the manufacturing of all products aligns with the political ideologies behind the Katherine Hamnett brand. The environmental impact of each product is considered at the design stage ensuring that the brand is ethical and sustainable. For me, being fashion conscious is as important as being politically conscious, which is why I want to work at Katherine Hamnett. Ultimately, the brand proves that the two need not be mutually exclusive.




Colourful, sexy and unapologetic, Versace is responsible for some of the most iconic looks in fashion history: from JLo’s plunging green Grammy dress to Elizabeth Hurley’s iconic Oscar’s safety pin gown. The brand transcends trends and instead insists on playing by its own fearless aesthetic rules. I am in love with how outrageous Versace prides itself in being. In a fashion landscape of minimalism and muted tones, Versace laughs in the face of restraint, instead revelling in just how fun fashion can be, telling us that Bold is Better. And looking beyond Versace, its diffusion line Versus by Versace is equally innovative. So many brands’ diffusion lines feel like they don’t have a lot of thought and effort behind them, but this couldn’t be further from the truth with the Versus line. With Versus it feels like you are very much getting a piece that stays true to the overarching Versace identity. The clothes are alternatively bold and classic but all injected with a youthful energy that marks it out from the pack.