Placing the visual promotional image on both the homepages of Rare Dementia Support and Bose’s official websites will work to promote the event as well introducing and celebrating the partnership the event has introduced. Raising awareness for FTD as well as the positive outcomes and potential solution that music therapy stands to achieve for patients with brain degenerative diseases is vital to communicate. Rare Dementia Support is a “UK based service provided by the UCL Dementia Research Centre (DRC). The Dementia Research Centre is a hub for world-class clinical research into dementias. The work of the DRC focuses on identifying and understanding the disease processes that cause dementias, researching the factors that influence these disease processes, and understanding how best to support people with dementia and their families.” This connection to the university means that promoting the event amongst a younger demographic will be much easier to achieve. The Rare Dementia Support organisation does not share the same volume of followers in terms of both awareness and followers, in terms of social media, that Bose does, therefore meaning that their partnership in this event will work out beneficially for both parties. Bose’s renowned reputation and strong brand identity will work to increase the profile of Rare Dementia Support, alerting people to the work they do, thus encouraging them to educate themselves in this field. And with Bose teaming up with a charity will increase the value of its products as it’s consumers will view the brand’s philanthropy as more as an incentive to purchase its products over its competitors. More importantly, the marriage between these two companies to bring this event to the public is a show of support in raising awareness for FTD and other rare dementia diseases and how the use of creative research such as music therapy can work to introduces ground-breaking theories to triggering memories. Also, in making it clear that these two companies are joining forces will work to intrigue the viewer in wanting to find out more, not only about the event itself, but about the work the charity does as well as the benefits of music therapy and the theory of music memory. Theories that exist in this realm of creativity must be realised as they are so beneficial to suffers of diseases that strip the individual of their memories, of their identity, and it awakens them, resuscitates their memories, experiencing that connection and emotions that they are usually denied. The devastating effects of these diseases are definitely not to be forgotten, but with the concept behind this event focusing on the transformative nature of an immersive experience and the initial power of a maze and music is the first step in participants to realise the true power these elements have and leads to understanding in how they have the ability to be harnessed to affect great change in us understanding more about one of science’s greatest mysteries: the human mind. Incredibly simplistic in its design, the visuals are cohesive and share a methodical and uniform structure making the information easy for the audience to understand and gives them just enough information to entice them to want to click on the link that takes them to discover the world of ‘pathway’ and what this event aims to achieve in the act of providing individuals an amazing experience.