The ties that bind music and memory together are so powerful that the emotive outcome that is evoked proves that this complex connection is so deep-rooted in the mind that it is hard for external forces to completely eradicate for good. This academic journal shows how “current research struggles with finding appropriate approaches to investigate music-evoked memories” and that a new method that’s been introduced is “the use of self-selected rather than experimenter-selected music”. This theory supports all of the prior research I have done into the concept of music memory and the documentary ‘Alive Inside’ fully realises this theory and illustrates the success of this theory beautifully, as it is the personalisation element that connects to the very core the individual as it connects so strongly with their identity and sense of self. The conclusion that the researchers came to in this instance is that, “music that evokes sad memories is more like to portray sad than happy emotions. It was additionally found that familiarity of self-selected music is linked to liking, aesthetic value, meaningfulness, intensity of emotional response, vividness of mental imagery, and detail of the memory.” Emotions, music, and memory are all bound together to forge such a powerful force that can penetrate any void, allowing the individuals suffering with conditions surrounding memory loss, like Alzheimer’s and dementia, to connect with who they used to be again. Music essentially opens a portal into their minds, granting them back access to their memories that they had once lost, forgotten, having such an intense impact on the individuals, as they evoke such strong emotional responses.