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Marketing Ideas

Merchandise

In terms of marketing, I have a few ideas of how we can promote Peeled magazine. One of which is merchandise. For a magazine, it might sound odd to suggest merchandise, but given its holistic and organic feel I felt that it would provide us with an outlet to work with organic and eco-friendly materials in order to strengthen the magazine’s philosophy and share it with our readers. The merchandise Peeled has to offer are organic canvas bags and eco-friendly badges.

Selling these particular products will work best for the magazine as they’re quick and easy to produce but are also incredibly popular ways to promote Peeled and spread the word of our arrival to the magazine world. Simple but effective, the logo of the magazine against a clean, white background is bold and striking, tying in with the aesthetic of the magazine itself in terms of how it will appear in print, thus creating a cohesive collection of products to support the magazine.

 

Flipbooks

During two of the main shoots for Peeled magazine (photographed by Mikaela and styled by Lydia), our photographer took a series of quick snapshots whilst the model was in motion, creating a large quantity of stills of her movements. I then took these images and used the lasso tool on Photoshop to draw round the image to put onto a new file with just a white background. This was done so that I could go on to make flipbooks for each shoot.

The two flipbooks that include the pink material that drapes around the model works incredibly in this form as although the camera cannot catch the movement of the model or this beautiful free-flowing material, it can capture multiple shots done on rapid fire in order to use these stills to showcase the movement. This brings great depth to these pieces and I’m really happy with how they’ve turned out.

These are homemade prototypes, meaning that with every extra page meant that the spine thickened thus continuingly extending the length of the flipbook there is a slight hiccup in the construction of the flipbooks physically. However, this obviously won’t be the case when they get printed professionally as they will be printed and bound to scale perfectly. I like how the flipbooks are balanced in terms of being viewed as a collection as two consist of full-body images and the other two are more zoomed in, only focusing on the top half.

For the front cover of these flipbooks I thought I would utilise a technique that I found to be successful when experimenting with edits in past shoots: the use of acetate with the Peeled logo printed across the centre. I then used a white embroidery thread and a needle bind the pages together, which I think turned out very neat and looks very strong visually. Since these are physical flipbooks, I would love to explore their potential digitally, perhaps by making them into Gifs to use on our social media pages and website as well as at the launch party.

 

GIFs

I thought it would be great idea to transform the flipbooks into GIFs and I’m really pleased with the outcome. This will help to promote Peeled through social media by giving both our readers and sponsors a taste of the magazine’s style and aesthetic, keeping them engaged in time for the pre-launch and launch events.

The fluidity and motion that is present in these GIFs is an element that makes them all incredibly captivating both individually as well as a collective. The image size of each GIFs was made to the scale of an iPhone in order to communicate their digital importance. Putting these GIFs onto our social media accounts will add another layer to Peeled, as it were.

 

Snapchat Geo-Filters

 

Snapchat is the new Twitter. Well that’s what the ‘kids’ are saying these days. Snapchat is one of the apps for social media with an estimated 150 million users documented this year, making it a must for Peeled. Creating a geo-filter on Snapchat for the pre-launch and launch events for the magazine is another idea I had in order to market and promote the magazine. The image on the left and on the next page is the design for the filters of both events. Both filters will be available in portrait and landscape, in order to be flexible for the user in terms of camera preference. The design is simple yet bold, keeping with the clean, polished aesthetic of Peeled and adhering to our chosen colour scheme to maintain cohesion. The price for the pre-launch yoga morning at SOAS Japanese Roof Garden is $15.81, which is £12.82. This means that the filter will be available for the guests to use on Snapchat during the event when in the ‘green zone’ shown in the above image, in a 158, 131 square foot zone around SOAS University, London.

 

 

To the left, is the portrait style of the geo-filter and showcases the ‘launch party’ version. This particular idea provides Peeled with great exposure to the public as it is not only accessible to guests present at our events but will be seen by so many other people from being uploaded to users’ ‘Stories’, thus promoting the magazine immensely. Social media is such a big platform today for companies and brands, and with Snapachat arguably being at the forefront of it, along with Instagram, makes it so important to promote in order to gain support and readership.

The launch party price is slightly more as it will last longer as it is an evening event and also covers a wider area making the cost for this geo-filter $121.63 which is £98.61. I would’ve liked to expand the ‘green zone’ for this event even more to Barbican station so that it could be used to document the journey to the event as well as reaching so much more people but unfortunately that made the price just ridiculous so the area where the filter is available is 304, 074 square foot around the Barbican Centre, London.

 

These images present what the Snapchat geo-filter design would look like over a photograph. The design of the geo-filter has been made to be available for both portrait and landscape format. The photographs I used as demonstrations for the filter are all from shoots that will feature in Peeled magazine’s first issue. Our stylist Lydia took the first image; our photographer Mikaela took the second by myself, and the final image. The colour palette used in the design of the geo-filter is solely based on the colours seen in our logo as the layering of a pastel lilac mirroring the dusky purple that stands at the forefront adheres to Peeled’s clean, natural, and light aesthetic.

 

These image examples again showcase what our geo-filter would look like with real photographs, but this time are presented in the landscape format. The first shot is by our photographer Mikaela, the second image is by myself, and our stylist Lydia took the third and final photograph.

Looking at all six of these images now, an idea has formed to use photographs that will be included in the magazine, and pair it with the geo-filter design as business cards for each member of the Peeled team. However, I would obviously alter the top part of the design by changing the words “yoga morning” and “launch party” to our perspective positions in the magazine; “photographer”, “stylist”, and “art director”. I could possibly do some mock-up designs for this and potentially even get some printed and make some prototypes myself to see the result because I think this would present a strong brand image and would be great things to have available for everyone to pass out at the pre-launch and launch parties when networking as well as putting stacks of them at all of the stands we have available.

 

 

 

 

 

 

 

 

 

 

Natasha Perkin

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