Celine represents a type of women who is sophisticated and successful.The look is very tailored and put together and this should come across in the advertising. Celine does seem like an untouchable brand however I would like to make it more accessible to a younger generation. The brand is expensive and so therefor would still have to be marketed at people with a disposable income. Phoebe Philo often loves to work with artist and has collaborate with photographer Jurgen Teller for many of there campaigns. I like the idea of collaborating with an artist and have looked in to artists such as Anish Kapoor and Barba Hepworth. They are two artist that look closely at colour and shape two things that are close to Celine’s heart.
I started looking at three different brands – Celine, Vetements and Cos.
I liked the simplistic nature of Cos but like the edge that Vetments brought. I wanted to look in to what would happen if you combined the two? Maybe you could reach a young sophisticated subbrand of Celine?
After looking at the different ad campaigns I realised that the ones that where the most effective where the most simplistic ones. these where easy to read and comprehend. This is the route that I will take further.
I want to have one colour at the forefront of my campaign so have been looking into what the different colours represent. I knew that I wanted to have it contracting with the white and so therefor have looked at having a neon colour. Orange seemed to fit the criteria the most as this is the most welcoming and happy. The brand should be feel good and uplifting.
There is a lot going on at this point in time in the media. There is a lot of depressing things that are happening such as gun violence and sexual harassment however out of this has come a lot of good campaigns. For example the Times up movement. This has been the most publicise because of it association to Hollywood. However no matter what the moment is a symbol and colour is usually put next to it. This might be a pin or a white rose of the red carpet or the LGTBQ flag. This is what go me thinking of colour and how effective it can be.
This whole project has been so personal to me and my friends. Being awkward it something that every teenager goes through no matter who they are or what background they come from. I have enjoyed talking to friends and sharing different funny experiences with one and other. It has made us all realise how everyone goes through the exact same thing. What I loved about this zine is that it makes people laugh and quite often makes them tell a funny awkward story as they look through it. People of every generation look at it and they are reminded of a time or place, there a certain sense of nostalgia to it. I am happy with the way that the background came out. Every one make my teeth feel weird or certainly makes my skin crawl. I think it was a good way to tie in the illustrations and the images together. I think naming the zine ‘moist’ was to make sure that every part of the zine had a slight repulsion to it yet had a carefully balanced intrigue. Over all I am happy with the way the zine turned out. I have learnt so much from it, not just from learning different techniques on photoshop but also how people perceive themselves. If we stop being so English for a second we can see how everyone goes through the same experiences.
This project has been very interesting for me because I have always tried to stay as far away from photoshop as I can. however I forced myself into it this time and it was very rewarding. I learnt so many skills on photoshop and now have a understanding of the software and feel confident to go ahead and do it on my own. Again InDesign was something that I was not very familiar with. Learning how to do all the layouts was very interesting and now means that I can now go off and be more experimental with the software.
Although at school I was constantly drawing I have never really properly ‘illustrated’. This was a fun project for me because I got to adapt a certain style of illustration one which I can go on to develop and bring to life even further. I learnt a lot about the colours and line weighting as well as the composition of drawings.
When putting together the zine I wanted to make sure that it felt quite hectic yet you could still read it. It was important to me that the background was crisp white behind the illustrations hence why I still went and removed the background from all of them. I wanted to keep a very specific zine throughout the whole of it just so if you picked it up you can immediately get the feel of what the zine was about without having to look to much further into it.
With the writing in the zine this was something I struggled with as I had never done mastheads before. However once I had got to grips with the process it was just a question of going over every illustrations so that the writing would stand out and also be neat and tidy.
One artist that sticks out to me through out this project is Daisy de Villeneuve. When starting this project I wasn’t sure if being so simplistic and using felt tips would work. However she has clearly proved that it is a great medium that works incredibly well. Her work like mine is very flat yet colourful. If I was to go forward and develop my work further I would defiantly look into working with felt tips more. Her style of colouring in so that you can see where she has gone over twice is incredibly affective and something I would like to reciprocate in my work. In the image below I particularly like he use of type within the image. the contrast between the wacky right hand side of the page and the typography on the left is excellent.