Creating the event

The Venue –

The event would be held at the Serpentine Sackler Gallery in London.Designed by architect Zaha Hadid, the contemporary gallery sits in a restored 1805 munitions depot. The building is not only sophisticated but also ties in the old meeting the new in beautiful sculptural forms. It shouts TINT in every way shape and form. The building would be lit on the outside with bright neon lights hitting the white curved walls as if it was being splashed by colour.  

The table –

The whole table and cutlery would be white with only the neon light down the centre lighting the room. This will illuminate guests faces meaning that when a photograph is taken a glare will be put over the camera. This therefor will become a recognisable image that will gain interest hence creating ore brand awareness. Every photograph with have a tint! 

Eating –

On entering the event you will be handed a Touchstone Margarita. You will then be served a colourful meal of sushi. The neon of the beetroot and carrot contrasted with the white of the rice is the perfect meal for TINT. They will sit perfectly on the white place setting. For dessert guest will be served with mocha balls which although have a pastel colour at first glance inside lies a neon coloured treat. 

Entertainment –

Lorde has been a style icon for nearly over 5 years now as we have watched her transform from goth to Givenchy. She is the perfect person to represent TINT because she has proven how to rock a colour and still look sophisticated and elegant. She also represent the felinity in a sticking way saying that she is ‘trying to fight for better conditions and better treatment of all women, whether that be trans women or women of colour or women in professions that don’t typically get a lot of respect.”  

 

 

Manifesto

T I N T   

MANIFESTO  

TINT is a sub brand that makes sophisticated clothing with a colourful edge. We have observed contemporary society and reacted accordingly noting that people no longer have the time to change into evening wear after the office and who says just cause your in the office you have to dress monotonously. Like our big sister, CELINE, we value sophistication and tailoring however we like to do it with a twist. You should seek to inspire, so why wear an uninspiring palette in day to day life. Colour fuels inspiration and we want you to succeed whilst looking fabulous and then strive on into the night. Our use of bright colours indicates are core value – Why fit in when you can to stand out? 

By providing an entertaining, imaginative and dynamic workplace, we are constantly improving to make you feel the best you possibly can. We are straight forward and open minded keeping simplicity at our core. Our clothes are inclusive as we do not tolerate discrimination or harassment. We have a mutual respect for all of our employees and customers striving together to stand loud and proud. TINT takes good measures in ensuring the safety and good health of all of our employees making sure that everyone constantly feel like they are performing to the best of there ability whilst at ease in there working environment. At the centre of our beliefs is always do your best but never over complicate – simplicity is the answer to success. 

Ideas Testing

For the actual shoot I knew that I  wanted to have a transformation within the photograph. I wanted to have a prefect image and then an image that had been slightly altered with a splash of colour.

Originally I did not want the photograph to have any actual clothing init because if you are a Celine customer you already know what the brand represents.

However I came away form that idea and have now come to the conclusion that a recognisable staple of Celine is a white shirt and therefor I would like to incorporate a stack of white shirts

Gallery Visits

When researching for this project I visited the TATE and saw Picassos 1932 collection. The vast amount of work he had produced over this year was extraordinary. His use of colour was inspiration. Every colour was so well thought out to produce a different mood and tone. I tot me into thinking about what colours meant to us and how we reacted to them. this would be vital in my campaign.

I later on went and visited the Photographers Gallery where I looked at Undercover a secret history of crossing dressers. Here I explored the underground world of cross dressing and how difficult it was for them to be accepted. What they where doing was so simple yet to frowned upon. I like the way that though the photographs you could se how easily they where expressing themselves. There was an underlying beautiful simplicity to it that I admired.