Introduction to Arts management for Pioneers – 07/02/2017

Arts management for pioneers is communicating with a multitude of individuals within the creative and cultural sector. In the first session we met everyone who is part of the group, collectively discussed the module and what it was about. This was helpful as it provided a bigger picture of what we are doing for the next couple of month. I primarily took this module as it included a placement which I hoped would allow me to explore different aspects of the arts sector.

As a fashion communications student I hope this will expand my knowledge in curation and professional practices.
To start off we had to introduce ourselves and attempt to remember everybody’s names. After the main discussion we split off into smaller groups to discuss a couple of questions which explored the definitions of culture, creativity and cultural aspects within arts. It was interesting to see other peoples opinions and how they value these these factors which are frequently faced and demonstrated in the arts.

For the upcoming two weeks we have trips planned focusing to different gallery’s to discuss and learn about arts management. Next Tuesday we will be visiting De La Warr gallery; we have been giving a variety of questions to research and explore before we journey off to the gallery. This was proven very useful for me as I have never heard of the gallery before therefore I have collated lots of useful information to prep me for the trip.

What is its mission? What does it aim to do?
De La Warr focus’ primarily on there artists and audiences whilst trying to reflect a strong cultural understanding of major worldwide topics. The contemporary gallery reflects innovation through new ideas and work led across all ages. Through seeking diversity allows variation in artist programmes but also enables growing fundraising and commercial activity. In order to conserve the pavilion, the architectural fabrics have been conserved although the layout and design of the building is very open. Part of the aim is to be a catalyst for culture, economic, tourism and social Regeneration of bexhill.

What is its history? Why did it come into being?
Initially De La Warr opened as a pavilion in 1935 to critical and popular acclaim and controversy. In 2003 the building closed as enough funding was gathered to refurbish the building. In October 2005 the building reopened as a centre for contemporary arts.

Where and when does its artistic activity happen? What does it do?
The gallery currently has three main studios which artists are able to exhibit there work for a fee. The areas seem very spacious which is ideal for artists to translate a mood and feel for there work. Also there is a large space outside which is available to show work.

Who are its audiences? Where do they come from?
The gallery has had over 400,00 individuals visiting the gallery, with 52,000 purchasing tickets for events; such as comedy, music, live broadcast e.t.c. These statistics are displayed on the website. Another 6000 individuals have taken part in the learning programmes too. As the gallery is in Bexhill, means it is slightly further out for a high tourist footfall.

What type of organisation is it? Where do they get their funding for it to run?
As De La Warr became a charity in 2002, they now have funders who contribute to the running of the gallery, these consist of the national portfolio organisation , Arts council England and Rother District council. These primarily support them with large funds however it is still not enough to keep up with the overall management. Therefore some exhibitions have a fee and memberships are available to those who visit the gallery a lot allowing them to visit any exhibition.

How does it embody and transmit some of the characteristics of ‘creativity’ we discussed?
De La Warr show strong characteristics of creativity and innovation through artists and exhibitions. There aim is to involve the public in creating art.

How does it impact (if at all) the cultures we discussed?
From what I gather the De La Warr is trying to expand there cultural awareness by strongly diversifying the artists and audiences.
I think the gallery may struggle to have a large cultural impact as it is slightly far out from the main tourist spot (Brighton). Due to limitations in funding results into minimal advertising in place.