The Circular Economy

By conforming to a circular economy increases the longetivity and regeneration of products. It allows sustainable product designs to be created however retailers will need to work on there production, consumption,waste management and the use of raw materials.

Part of a circular product means building waste into the life cycle which can be regenerated into something new. In order to do this a selection of low impact materials will be needed whilst reducing the amount that are used. Although it is important that production techniques and distruibution systems are optimised in order for harmful gases to be released. All life cycles entail a reduction of impact during use, optimisation of initial lifetime, optimisation of end of life system, and new concept development for products.

‘Circular fashion’ can be defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of human use. (Dr. Anna Brismar, 2017,

Therefore with a circular fashion industry shows a promising future for our earth and people as it will prevent resource efficiency, reduction in our carbon footprint, non toxicity, biodegradability, recyclability and good ethics. It is important we find ways in which we can become more conscious in the decision we make when purchasing clothings, this can range from shopping second hand, borrowing clothing, lease/ renting clothing, shopping in charity shops. This way unnecessary clothing is wasted and waste is minimised which contributes to a slower fashion movement.

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