This project is on the theme of sustainable fashion and intends to explore consumer behaviours and there attitudes towards fast fashion. The aim is to create conversation with those who purchase into fast fashion and question they are really aware as to what they are purchasing in too. We are all guilty to purchasing into brands for the aesthetic and price and tend to not give any further though where our products are made, how they are produced and the impact on our people and planet that they have. Exploring attitudes of individuals psychological behaviours towards there buying habits and the knowledge they have surrounding sustainable fashion and wellbeing allows us to join the mission and educate those as the fashion industry in not as transparent as we wish. Clothes are essential to build a personal identity and socially differentiate ourselves therefore through this research it is important to find a way in which responds to peoples needs for trendy clothes and consuming; however more consciously.