Fashion revolution is a global movement which raises awareness about the fashion industrys most pressing issues. They encourage sustainable and ethical change for the future of fashion. They are a group of individuals with different occupatios including designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. They strive for many individuals to get on board as this is the only way postitive change to our people and the environment will happen. They want to ensure that sourcing, production and consumption of clothing is safe, clean and fair.
There approach for change is making individuals aware of what goes on by recognising that they are the only individual who can create change for themselves and others. Instead of boycotting and victimising, naming and shaming there approach is fair and justified. As the fashion industry as a whole has a part to play in the the unsustainable factors of fashion they do not target one company’s actions.