Clothing and Social Identity

Clothing is a way of one showing there social identity and personality which may conform to a particular stereotype in the way they would like to be perceived. An influencer of creating this social identity may be constant trend change which individuals feel the need to respond to in order to maintain a particular current and on trend image. This contributes as to why fast fashion has been built to be perceived as throw away. Maintaining a particular aesthetic through clothing embodies a social and structural identity which categorises individuals.

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