I have added my final video here just in case the QR code doesn’t work in my sketchbook.
The first video is edited into the TV screen which is how it would be released as a teaser. And i have added in the final footage underneath as it may be so clear within the TV to see the all the editing.
Reflect on my development and overall project, looking at how i could have improved and what i would change if i were able to go this again.
Doing a project based on K-pop was a big risk as its not widely known or used within the course as a main source of inspiration. However i have a personality trait that means if i fa
ll in love with something i want to show it to as many people as possible so they can also understand and grow to love it. This is how i have felt with Korea, from the culture, food, fashion and music through the years. I hope i have showcased a side of Korea to a new audience that are now able to see the beauty within.
Something i wish i was able to carry it out again is the photography aspect. Through the years at university i have not been a strong photographer, however for FMP i wanted to push my self. However due to the nature of the project i wasn’t able to photograph TEN to the quality i would have hoped for during the show. If i was able to go again i would be more organised and get permission from the venue to bring in a camera so i could get higher quality footage, as i have seen HD content from other fans at shows.
For example: This is my photo edit from the show. Due to my distance from the stage i believe i did my best and have used me editing skills to make them work as best as possible while sticking to my theme and concept for the album.
And this is a ‘Fan Site’ photography. This is better quality due to the camera used, however it will also be a factor of closer seating which is luck of the draw.
Due to time restrictions and being worried about not being able to complete all i wanted to within the deadline, i rushed over research about culture. I did a huge amount of research for my dissertation that was all about South Korea, marketing and idol impact, so i would have liked to showcase some of what i found within the sketchbook. However the change of concept into culture and the connection fans have to idols happened naturally throughout my development of the project. So i didn’t have a specific dedicated research section on culture, i just used what i already knew and leant through dissertation research and knowledge i have picked up being into Korean culture over the past couple years.
For example some key points;
On page 17 within the book ‘Contemporary Korea No.1 – the Korean wave – A new pop culture phenomenon’ it talks about culture.
” Ancient Koreans absorbed Buddhism, Confucian teachings and Chinese traditions. More recently, Korea began to absorb American lifestyle and education, European philosophy, and Japanese modernity.”
On Page 70 of within the book ‘Contemporary Korea No.1 – the Korean wave – A new pop culture phenomenon’ it talks about culture. it talks about SM marketing tactics.
“At Paris conference, SM entertainment founder and producer Lee Soo man descried his company’s strategy as “culture technology”
In the same book it talks about the rise of the Korean wave and how much impact its having world wide on trends.
Page 97 ” new trans cultural flows like Korean wave are challenging the western centric nature of contemporary pop culture and contributing to a more comprehensive understanding of globalisation.”
Within the book ‘Korean culture No.7 – K-fashion – wearing a new future’ it talks about the brand endorsements that Idols partake in.
Page 17 ” the fashion world has begun partnering with local entertainment agencies: E-Land with SM, Reebok with JYP Entertainment, Chile industries with YG entertainment.”
I consumed and researched a lot of information for dissertation but never really documented this clearly for this project. I think a lot of my ideas have had in depth thoughts and clear reasonings but it may not have come across as clear through the process.
For the final album insert i ended up having a strong amount of pages however i would have liked to develop on this more as K-pop albums are as thick as some books/magazines. Something i would have needed for a longer album insert is a higher achieve of photographs and graphics. I think due to time restrictions and changes in circumstances meant time was cut short for the chance to photograph different elements to showcase the concept, therefore i made the best with what i had.
Teaser images are big in K-pop when an album is coming up to release, there is usually 4 photos given to fans to showcase the concept ideas. I created a poster to go with the album and to act as a teaser image. I would have liked of created more content around the idea of teaser images. However the photographs i had taken of TEN during concerts where not at a high enough resolution to work as posters for teaser images. I believe i created a lot of work around the album that could be used as images for teaser posts. Which i have showcased in the press pack and instagram edit. 
Something i spoke about within my sketchbook was the use of graphics text with the footage. I struggled with trying to figure out how Adobe after effects worked, i worked hard to try to create a professional ending credits to the footage which i am happy with, proud that i was able to develop of my skills. However adding in text through out the video is something i wanted to aim towards but could not achieve.
The video i have created showcases my video editing skills in a variety of ways. I believe i was able to make the best of a situation, with the footage not being at a high quality. I worked with this and the idea of NCT’s retro style to bring together a teaser video.
This is an element i’m not so happy with. I feel like their is a lot of room for improvement, this was the part of the project i struggled with most. I experimented a lot with video editing in the research module and loved it there for took the idea into FMP. However i believe that i held my expectation to high for the final product which i why i struggled with creating the video. Especially due to all the changes and adaptations i went through. 
All the files for the different processes i went through to create the correct video.
I had started to think about presentation and printing for hand in and graduate show before hand in methods changed due to the restrictions that came along with Covid-19.
I wanted to be able to show and explain what my ideas where for final hand in if i was able to print. Bellow i have added in the graphic i designed as apart of the album launch, this type of graphic is sent out on social media for fans to see the full album package before its put out for sale.
This graphic shows all the elements of the album i was hoping to create physically.
I also planned to print out the two press packs at A4 size to present these next to the full album package. I wanted these to be printed out in the style of a magazine binding with the gloss finish to showcase the graphics as best as possible. I wanted to be able to display it within a box (shown bellow) it would create a more interactive piece and keep all the press content together and then having a separate collection for the contents on the album.
https://www.behance.net/gallery/30468903/hipercuriosidad
Along with this i hoped to be able to print out A3 posters to display on the wall above my work on a shelf. These posters are bellow. The posters are the elements of the launch and what i think to be the most visual and eye catching aspects to the launch. It was a way to summarise what i had produced, while brining in people to read more about it. 
Along with the posters i wanted to video to be playing along side all my work. This would just be running on loop. It was a visual element and a way to showcase TEN’s style, skills and music to grab the attention of those passing by that may not have been interested in the idea of K-pop. My first though for the video was the play it through a projection or simple playing on a tablet, depending on what worked best for the final footage, quality and space i was given.
By using https://www.artsteps.com/ i created a visual idea
= 
https://www.artsteps.com/view/5eb05eb09d19174424eb03fd
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rap line edit
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“SHINEE TAEMIN [PRESS IT] 1St Album Random Cover CD+Photobook+Photocard+TRACKING NUMBER K-POP SEALED”. Read.Amazon.Co.Uk, https://read.amazon.co.uk/kp/embed?linkCode=kpd&ref_=k4w_oembed_uMjBmUSV0KiMMZ&asin=B079JDR735&tag=kpembed-20&amazonDeviceType=A2CLFWBIMVSE9N&from=Bookcard&preview=inline.
“백현 | BAEKHYUN 1ST MINI ALBUM [ CITY LIGHTS ]”. Music Plaza, https://www.musicplaza.com/products/%EB%B0%B1%ED%98%84-baek-hyun-1st-mini-album-city-lights.
“NCT – Ten – Freckles”. Twitter.Com, 2018, https://twitter.com/nctaezenz/status/1038241394895151105/photo/4.
“Ten Pics (@Nctenpics) | Twitter | Nct Ten, Nct, Nct U Members”. Pinterest, 2020, https://www.pinterest.co.uk/pin/777715429376774173/.
“Uncle Jay // Jaeyong In 2020 | Nct Ten, Nct, Nct 127”. Pinterest, 2020, https://www.pinterest.co.uk/pin/382594930846734474/.
Ahn, Jooyoung. “Vol.118_YESUNG&TEN — MAPS”. MAPS, 2018, https://www.maps-mag.com/artists/2018/2/28/vol118yesung-ten.
Wix.Com, 2020, https://www.wix.com/logo/maker.
Choi, Ji Woong, and Jong Hyun Lee. “DAZED KOREA 데이즈드 코리아”. Dazedkorea.Com, 2018, http://www.dazedkorea.com/music/article/27/detail.do.
“FY! NCT”. Fy-Nct.Com, 2019, https://fy-nct.com/post/187928392614/no-solution-do-not-edit.
“TEN � NCT U � Wayv � Superm’s Photos – 15,153 Photos | VK”. Vk.Com, 2019, https://vk.com/photo-63375881_457257033?all=1.
“TEN • NCT U • Wayv • Superm”. Vk.Com, 2019, https://vk.com/photo-63375881_457257032?all=1.
WGSN
“BTS- Taehyung PH”. Facebook.Com, 2018, https://www.facebook.com/kimtae9530/photos/a.471177509954807/471182426620982/?type=3.
“By Noushka – Bonne Semaine Les Filles”. Facebook.Com, 2019, https://www.facebook.com/noushka.boutique/photos/a.868318329956376/2232840120170850/?type=3.
“LOVE YOURSELF 轉 TEAR SCAN #V（画像あり） | テヒョン, てひょん”. Pinterest, 2020, https://co.pinterest.com/pin/590112357399043829/.
“Maiyabuck.Photo”. Instagram, 2020, http://instagram.com/p/BxP8Xx3HhP5/?utm_source=ig_embed. Accessed 14 May 2020.
“Marco De Vincenzo Spring 2020 Menswear Fashion Show”. Vogue, 2020, https://www.vogue.com/fashion-shows/spring-2020-menswear/marco-de-vincenzo/slideshow/collection#37.
“Ｓｐｊｍ On | Album Bts, Bts Jimin, Bts Lockscreen”. Pinterest, 2020, https://www.pinterest.co.uk/pin/103793966396847439/.
“Vlvelvet On Flickr | Art, Abstract, Blue Aesthetic”. Pinterest, 2020, https://www.pinterest.co.uk/pin/298363544057523997/.
Barnes, Olivia. “Softened Retro: Design Capsule S/S 21”. WGSN, 2020, https://www-wgsn-com.ezproxy.brighton.ac.uk/content/board_viewer/#/84500/page/5.
WGSN
“《VOGUE KOREA》20週年特別獻禮：G-Dragon裸背登封面、韓國文化重量級內頁大作 – The Femin”. The Femin, 2016, https://thefemin.com/2016/07/vogue-korea-20-th-ann-editorials/.
“Autumn Court | 芸術写真, ポートレイト, ポートレート写真”. Pinterest, 2020, https://www.pinterest.co.uk/pin/466685580130928562/.
“CHANEL RTW AW 2019-20 #CHANEL #Chanelfallwinter #Fallcollection #Pfw #Karllagerlfeld #Virginieviard #Chanelinthesnow| Visit Espridegabrielle… | Contemporary Outfits”. Pinterest, 2020, https://www.pinterest.se/pin/369224869452601127/.
“Embellished Jacket #Pearls #Beads #Fashion | Fashion, Couture Fashion, Balmain Jacket”. Pinterest, 2020, https://www.pinterest.co.uk/pin/308144799476453141/.
“Gold & Cream Dream Rose Royal Crown Tiara | Princess Aesthetic, Gold Aesthetic, Tiaras And Crowns”. Pinterest, 2020, https://www.pinterest.co.uk/pin/124552745931364990/.
“Lee Sangho Produce 101 – Recherche Google | Aesthetic People, Art Reference Photos”. Pinterest, 2020, https://www.pinterest.co.uk/pin/825495806679320491/.
Palmer, Helen. “Men’s Textiles Trend Concepts A/W 20/21”. WGSN, 2019, http://www-wgsn-com. Accessed 14 May 2020.
WGSN
“Men’s Forecast A/W 18/19: Dark Wonder”. WGSN, 2017. Accessed 14 May 2020.
“Beautiful-Wildlife: “The Night Walker By © Shaazjung ” (With Images) | Animals Beautiful”. Pinterest, 2020, https://nl.pinterest.com/pin/704743041667901396/.
“Englisch Urlaub Foto Journal – Pretty Little Fawn, #English #Journal In 2020 (With Images) | Hand Photography, Student Art, Hand Reference”. Pinterest, 2020, https://www.pinterest.co.uk/pin/805792558314496737/.
“Pin De Astar Bright En Mafia (Con Imágenes) | Poses Para Fotos Hombre, Estilo De Hombre, Accesorios Para Hombre”. Pinterest, 2020, https://www.pinterest.co.uk/pin/419116309073016075/.
“Pin On Ooh Bts”. Pinterest, 2020, https://www.pinterest.co.uk/pin/697424692283495272/.
“Yah ~ Park Mochi A ~ (Com Imagens) | Jimim, Jimin, Meninos Bts”. Pinterest, 2020, https://www.pinterest.co.uk/pin/733242383056150248/.
“PO: LEE GI KWANG – ONE”. Carousell, https://sg.carousell.com/p/po-lee-gi-kwang-one-140666945/.
“Prince And His Fashion Revolution”. Rolling Stone, 2016, https://www.rollingstone.com/culture/culture-lists/prince-and-his-fashion-revolution-10940/goatee-and-asymmetrical-shades-18528/.
“Elrond, Celeborn, And Galadriel Starting Their Journey To Valinor. (Con Imágenes) | El Señor De Los Anillos, Anillos, Señor”. Pinterest, 2020, https://www.pinterest.de/pin/321022279670961421/.
“Elves Leaving Middle Earth (Avec Images) | Seigneur Des Anneaux, Belle Dame, Elfe Des Bois”. Pinterest, 2020, https://www.pinterest.co.uk/pin/99501472987060570/.
Blair, Andrew. “The Golden Compass Movie: What Went Wrong? | Den Of Geek”. Den Of Geek, 2019, https://www.denofgeek.com/movies/the-golden-compass-movie-what-went-wrong/.
Fischer, Paul. “Nicole Kidman The Golden Compass Interview”. Female.Com.Au, https://www.female.com.au/nicole-kidman-the-golden-compass-interview.htm.
Helfet, Gabriela. “Prince’s Estate To Reissue 35 Of His Studio Albums”. The Vinyl Factory, 2018, https://thevinylfactory.com/news/prince-35-albums-reissue-release/.
“BBC One – Merlin, Series 1, Le Morte D’arthur”. BBC, 2013, https://www.bbc.co.uk/programmes/b00g43r6.
“The Chronicles Of Narnia: The Lion, The Witch And The Wardrobe | Narnia Costumes, White Witch Narnia, White Witch Costume”. Pinterest, 2020, https://www.pinterest.co.uk/pin/390968811376287413/.
“Arthur And Merlin Photo: Arthur/Merlin”. Fanpop.Com, https://www.fanpop.com/clubs/arthur-and-merlin/images/6653494/title/arthur-merlin-photo.
Freeth, Becky. “Matt Smith Convinced Prince Philip HAS Watched The Crown”. Mail Online, 2018, https://www.dailymail.co.uk/tvshowbiz/article-5274905/Matt-Smith-convinced-Prince-Philip-watched-Crown.html.
“Other Characters”. The Chronicles Of Narnia, https://lionwitchwardrobebyevan.weebly.com/other-characters.html.
“- ᴄʜᴇᴄᴋ ᴏᴜᴛ ᴍʏ ᴘɪɴᴛᴇʀᴇsᴛ // @ᴋᴀᴡᴀɪɪ_ᴍᴏᴏɴ✨ – (Com Imagens) | Nct, Taeyong, K Pop”. Pinterest, 2020, https://www.pinterest.co.uk/pin/386183736791518698/.
“Pin Em Nct”. Pinterest, 2020, https://www.pinterest.co.uk/pin/662240320179769489/.
“Pin En ↬ᴺᵉᵒ ᶜᵘˡᵗᵘʳᵉ ᵀᵉᶜʰᶰᵒˡᵒᵍʸ”. Pinterest, 2020, https://www.pinterest.co.uk/pin/792703971889925352/.
“Meeting & Conference Rooms Brighton | The Grand Brighton”. The Grand Brighton, 2020, https://www.grandbrighton.co.uk/meetings-and-events-in-brighton.
Sheerin, Mark. “William Forsythe: Nowhere And Everywhere, Old Municipal Market, Brighton | The Arts Desk”. Theartsdesk.Com, 2020, https://theartsdesk.com/visual-arts/william-forsythe-nowhere-and-everywhere-old-municipal-market-brighton.
“The Banqueting Room”. Royal Pavilion, https://brightonmuseums.org.uk/royalpavilion/whattosee/the-banqueting-room/.
All clothing found through ASOS mens
“Men’s Clothes | Shop For Men’s Fashion | ASOS”. ASOS, 2020, https://www.asos.com/men/.
“[Photoshoot][HQ] Ten & Taeyong For Dazed Korea (May 2018) | Allkpop Forums”. Allkpop.Com, 2018, https://www.allkpop.com/forum/threads/photoshoot-hq-ten-taeyong-for-dazed-korea-may-2018.175517/.
“Jonghyun – INSPIRED Solo Concert (Official Poster #2) : Kpop”. Reddit.Com, 2018, https://www.reddit.com/r/kpop/comments/7d0882/jonghyun_inspired_solo_concert_official_poster_2/?ref=share&ref_source=embed&utm_content=media&utm_medium=post_embed&utm_name=b9a79efbf2584173b7f205909bbbf952&utm_source=embedly&utm_term=7d0882.
“Instagram Post By TEN_+•10”. Instagram, 2019, https://www.instagram.com/p/B4homuAlJcJ/?utm_source=ig_embed.
“SMTOWN – TAEMIN CONCERT – Never Gonna Dance Again”. Facebook.Com, 2020, https://www.facebook.com/smtown/posts/taemin-concert-never-gonna-dance-again2020-03-13-fri-8pm2020-03-14-sat-6pm2020-0/2895150980527717/.
“TEN NCT Seksi Di Teaser ‘Baby Don’T Stop’”. Insight, 2018, https://www.insight.co.kr/id/news/794.
“Ten ชิตพลคนแมน – TEN 〖New Heroes〗”. Facebook.Com, 2018, https://www.facebook.com/TenNCTThailand/posts/ten-new-heroes2018-04-06-6pm-kstnct-ten-new_heroes-ten_new_heroes-station/1486635098113065/.
“NCT Ten Uploaded By Tae On We Heart It”. We Heart It, 2019, https://weheartit.com/entry/318633710.
Oh, Jiyoung, and Jooyoung Ahn. “Vol.118_YESUNG&TEN — MAPS”. MAPS, 2018, https://www.maps-mag.com/artists/2018/2/28/vol118yesung-ten.
“Alia (@Eggmork) • Instagram Photos And Videos”. Instagram.Com, 2020, https://www.instagram.com/eggmork/?hl=en.
“Twitter – MERCH – WORLD TOUR ‘LOVE YOURSELF’ 서울 공연 공식 MD 판매 안내 (+ENG)”. Twitter.Com, 2018, https://twitter.com/mikrokosmology/status/1028929708803555329/photo/2.
“Weverse Shop – All Things For Fans”. Bighitshop.Us, 2019, https://bighitshop.us/collections/bts-pop-up-house-of-bts-appreciation-event.
“I Can’t Stand The Rain Long Sleeve + Digital Album”. Super M Official Store, 2020, https://shop.supermofficial.com/products/i-cant-stand-the-rain-long-sleeve-digital-album.
“EXO Don’t Mess Up My Tempo Rhinestone Red T-Shirt”. SM Global Shop, https://smglobalshop.com/products/exo-tempo-red-t-shirt.
“Pre-Order – NCT 127 Neo Zone ‘영웅’ Short Sleeve T Shirts With Exclusive Photo Tag”. SM Global Shop, https://smglobalshop.com/collections/nct/products/pre-order-nct-127-neo-zone-%EC%98%81%EC%9B%85-short-sleeve-t-shirts.
“TAEMIN 1St SOLO CONCERT “OFF-SICK〈On Track〉” TEASER”. Youtube, 2017, https://www.youtube.com/watch?v=vXMDYO4qSeY. Accessed 14 May 2020.
and
“LOTTE DUTY FREE X BTS M/V “You’re So Beautiful””. Youtube, 2018, https://www.youtube.com/watch?v=XuaDFAYAriE. Accessed 14 May 2020.
“TAEMIN 1St SOLO CONCERT “OFF-SICK〈On Track〉” TEASER”. Youtube, 2017, https://www.youtube.com/watch?v=vXMDYO4qSeY. Accessed 14 May 2020.
“[STATION] TEN 텐 ‘夢中夢 (몽중몽; Dream In A Dream)’ MV”. Youtube, 2017, https://www.youtube.com/watch?v=V4gCv1CifJg. Accessed 14 May 2020.
“Wilkinson – Afterglow”. Youtube, 2013, https://www.youtube.com/watch?v=I9QGpHScGug. Accessed 14 May 2020.
“G.C.F In Tokyo (정국&지민)”. Youtube, 2017, https://www.youtube.com/watch?v=XrTNLkqGrlc. Accessed 14 May 2020.
Screen grabs from my press pack
Two concert photos are mine
Plane and passport are my own photos
Screen grab from Pinterest search for TEN
“Pinterest”. Pinterest, 2020, https://www.pinterest.co.uk/search/pins/?rs=ac&len=2&q=ten%20nct&eq=TEN&etslf=4848&term_meta[]=ten%7Cautocomplete%7C0&term_meta[]=nct%7Cautocomplete%7C0.
Pictures of ten along the bottom
“[Wayv-Log] LUCAS V-Log Challenge In Dubai (With V-Log Master)”. Youtube, 2019, https://www.youtube.com/watch?v=s-3wU8q9wPA&t=555s – [WayV-log] LUCAS V-log challenge Dubai (With V-log master). Accessed 14 May 2020.
“Instagram Post By TEN_+•10 • Dec 3, 2019 At 7:50Am UTC”. Instagram, 2019, https://www.instagram.com/p/B5mj4fdF3jb/.
“TEN_+•10 On Instagram: “BANGKOK THAILAND 15/12/2019””. Instagram, 2019, https://www.instagram.com/p/B6GfYsGlDT6/.
“TEN_+•10 On Instagram: “NEWYORK CITY 18/11/2019””. Instagram, 2019, https://www.instagram.com/p/B5Hmm7glldR/.
“Niall Horan – Heartbreak Weather With Niall Storm (Album Tracklisting Announcement)”. Youtube, 2020, https://www.youtube.com/watch?v=Sx4K6ZzI6e0. Accessed 14 May 2020.
“Twitter – NCT 127 The 2Nd Album 〖 NCT #127 Neozone 〗”. Twitter.Com, 2020, https://twitter.com/NCTsmtown_127/status/1227246159720140800.
“[STATION] TEN 텐 ‘夢中夢 (몽중몽; Dream In A Dream)’ MV”. Youtube, 2017, https://www.youtube.com/watch?v=V4gCv1CifJg. Accessed 14 May 2020.
“Tv Wall Stock Video Footage – 4K And HD Video Clips | Shutterstock”. Shutterstock, https://www.shutterstock.com/video/search/tv-wall.
This is the credits / references for all the photos within the pack all about Ten. . I have attached the page with the most photos on for reference. 
Page 7 – The Logo’s
( SUPERM )”K-Pop All-Star Group Superm Launches Social Media Accounts & Logo Ahead Of Debut”. Just Jared, 2020, http://www.justjared.com/2019/08/08/k-pop-all-star-group-superm-launches-social-media-accounts-logo-ahead-of-debut/.
“NCT U Logo K-Pop S.M. Entertainment – PNG – Download Free”. FAVPNG.Com, 2020, https://favpng.com/png_view/t-shirt-nct-u-logo-k-pop-s-m-entertainment-png/xQsCaikc.
“Wayv Take Off – Badge (Logo)”. Kpop Factory, 2020, http://kpopfactory.com/goods/9675-wayv-take-off-badge-logo.html.
Page 8 – Modelling
Page 9
Page 11 –
Instagram profiles
1 – “TEN_+•10 (@Tenlee_1001) • Instagram Photos And Videos”. Instagram.Com, 2020, https://www.instagram.com/tenlee_1001/
2- “NCT Official Instagram (@Nct) • Instagram Photos And Videos”. Instagram.Com, 2020, https://www.instagram.com/nct/.
3 – “Superm (@Superm) Instagram Profile • 372 Photos And Videos”. Instagram.Com, 2020, https://www.instagram.com/superm/.
4 – “Wayv (@Wayvofficial) • Instagram Photos And Videos”. Instagram.Com, 2020, https://www.instagram.com/wayvofficial/.
Page 12 – Tour posters
Page 13 – Bottom three are all my photos
Looking at the colours for the album schedule. I used the colours that connected with the photos from Korean and of TEN from the show. I want the spreads to connect through the use of colour there for i chose the colour palette that stands out on each page but for it to also flow as a whole piece. Having this palette created shows all the colours together, and it shows that they work together through tones and brightness. These colours showcase the colours seen across Korea and the photos i have included. Its warm selection and connects with the album cover and concept of richness and culture.
Colour scheme palette created with – https://coolors.co/
I re worked the colours on the spreads as i had feedback from Chris saying the colour needs to match the message. Looking back at it, the colour was dull and didn’t stand out there for i reviews the palette and changed it to a brighter orange which i think has a happier vibe to it and works with the lyrics of the song. It so works a lot better as it makes the Korean text stand out more for an easier read.
I also brightened up the yellow on the following page again as i looked at it again from Chris talking about conveying the message. The brighter yellow represents the sun and summer time, which is what the photos are all about. The beauty of Korean landscapes and the strong colours seen within the flowers and sky. The brighter yellow also still works with the collage on the paring page. The page feels brighter and makes the pictures stand out more.
While i was reflecting and looking back at my press packs and research, i realised i didn’t document all elements of information as i follow k-pop and i know of a lot of information without having to research as its something i come across on a daily. Therefor i thought i would go back through and explain bits i had forgotten to add into my sketchbooks.
I follow a lot Korean magazine companies on instagram as Korean fashion as i have followed Seoul fashion week for years. There for i found out about most of the modeling jobs and brand deals TEN has been apart of through following the magazines though social media. The magazine shoots or when he attends the show’s is due to his spot light in the Idol groups. Idols are used in most adverts within South Korea from fashion to beauty, this is something i found out through my dissertation research and my trip out their in 2019.
Elle Korea magazine – https://www.instagram.com/ellekorea/
InStyle – https://www.instagram.com/instylekorea/
Arena Magazine – https://www.instagram.com/arenakorea/
Singles magazine – https://www.instagram.com/singlesmagazine/
Vogue Korea – https://www.instagram.com/voguekorea/
(all official references for the pictures are found in my bibliography)
The page all about the tours TEN has been apart of i missed how adding any sort of research into sketchbooks as i am a fan of all his groups and follow them closely there for knew where he had toured with each group and where to find the posters.
The information about the venues;
The price range i based of the prices that Kpop albums are sold at in each area. To find this out i asked those i have made contacts/friends with in US and Korea through being apart fo the K-pop community.
For the press schedule i just went and wrote what i know that idols are expected to partake in through their promotional week. As a fan i know the most popular shows that idols appear on so i listed the ones that are used by all kind of idols, those that fan love and adore and get the most attention. I also make sure to include those TEN as appeared on previously. I wanted to make the schedule as realistic as possible and add in the international shows that have worked with idols before so are aware of the concept and are able to work with the language barrier (even though Ten is fluent in english he can struggled and get lost so its important to have patient hosts) . Ill add in some screen shots and links to the ones TEN has been on and then the shows he hasn’t been on are listed as idols have appeared on them in the past.
For the page about distribution i researched into where K-pop albums are sold worldwide. I wanted to make sure i had stores that were found in UK,USA and Asia. As i am a fan i know that the albums are sold within HMV and supermarkets such as Asda and Tesco as this is were i have personally brought albums in the past from K-pop artists. And then more America i know that they sell k-pop albums within Target and supermarkets due to social media posts. Lotte world is huge franchise within Korea as well as Coex mall, i had been and visited both on my trip to Korea and found them both selling Kpop Merch and albums. Coex mall is based underneath/next to the SM entertainment building there for TENS album selling in their is a must as its his entertainment company.
All the contact information was taken from the SM website
https://www.smentertainment.com/
When researching into what was needed to be included in my press packs about the album launch i had areas i needed to include.
First was information all about the artist. Which is what my first pack is all about, making sure i covered all areas on information on who TEN is. Looking at his genre, tours, how long he has been in the business, target market and marketing. I think i hit what i wanted to do with the pack. I have had family members who are not aware of who TEN is to read over the pack to see if i covered everything and to see if the pack flowed well. I wanted to make sure that those who did not know TEN would be able to read the information and have a wider understanding of who is as an artist. I can confidently say that i believe this works and it serves its purpose.
I then went and researched into what needs to be included in the press pack about the album proposal. When i was creating the pack i used the information i found through Pandadoc.com as a way to create my contents page, as this gave me a strong start to make sure i wasn’t information about. Some of the research i was looking into started to become a bit more business pack relevant and i didn’t want what i was creating to become to formal, i wanted it to be easy to read and pleasing to the eye. Therefore i make sure to try add these elements in but in a more of a overview style.
Even though i follow TEN and SM Entertainment i made sure to still do some research into them to further my knowledge and be able to look at this from a non fan perspective but more from a business side. I made to sure to look into who SM manage, how they promote and who would be the competitors for TEN, to make sure my proposal worked well with the system SM has in place. I think this is important as it meant i was able to look into these elements when i was looking for inspiration and ideas for my the album launch and designing process as i wanted to make sure what i was creating would fit into the K-pop current market. I think someone i could have done better was putting down more information about Kpop and the artists through the sketchbook, this is something i struggled with as the research i was carrying out wasn’t focused on the actual side of k-pop as its something i see everyday, where as others are not familiar with it. There for i feel like i should have documented my research better as i think a lot of the information with the pack i have forgotten to document within my sketchbooks due to me just knowing specific information.
I think a task for me to do, is go back and make sure i add in the missing information as blog posts to show where the information as come from.
However i do think i was able to include all i wanted within the press pack, from the proposal, to the schedule and marketing tactics. I also had people read through the press pack all about the launch to see if they were able to understand and visualise the idea that i had put in place and others said it was easy to follow and understand, having enough information to tackle all areas but not packing out with to much text as it’s designed well and was still visual. Which as my goal, i wanted to make sure it hit all the information points but not be overwhelming to read.
After i got feedback from those around me (bellow) i went back and re worked the video edits to blend the elements that were liked most and create a more final piece. I have spoken about the process in my sketchbook.
Like the fact that video clips move with the beat drop, advice to slow down some clips so it works with the smoother beats.
Some of the same shots are repeated too often.
Like the talking segment, should be added to the other video as it created a build up.
Likes the shorter video as it as more elements and different editing, but the speech should be added in as she think she other ones starts to abruptly.
Add in other clips of him with other members, talking and playing around, other performances with the group to showcase different sides of him, adds more depth.
Likes the mix of footage being up close and far away.
Likes the soft fade and hazed effects on clips works well with song titl
Not sure if the split screen style with the film boarder might be worth editing it out for those clips
Add in 4 screens (likes this element from the research project videos)
Likes the speech at the start, makes the video seem more personal. Take away the bye as it
Transitions are well times to the music
To many shots far away, not that clear of footage. Maybe use them less or with the split screen style.
Liked the sorter edit as it kept attention – like the split screen style
Wasn’t a fan of the talking at the start, as was hard to hear. will have to look into increasing volume.
Chris – Uni tutor – is not a big fan of the VHS style boarder as it takes away the attention from the editing that has gone into the video. This is something i have also thought as well as it not working with the style of TV i have chosen to add the footage into. Therefore i will experiment with editing it out to see what its like and see if the same effect is given off. As i want to keep that vintage feel and have that element of the video being personal.
I have kept the boarder around the beginning speech as its something people really liked and the fact is makes the footage look more personal which is something i have wanted to carry on through the video with the new concept. However i did take the boarder off for the rest of the video as i do agree with Chris with it not working when added to the TV screen as well as taking away from the edit itself.
This is the version without the boarder.
Then i added the footage back into the TV style i had created previously that matches with my research as style that was widely liked and gave the footage more character.
The videos i have created are from the footage i got from the show. I am now trying to edit and see what works with effects and styles i am choosing.
Trying to see if i’m adding in to many effects, does it work? asking other for feedback. Now i need to figure out what the perfect length, perfect effects, transitions to work best for a teaser and promotional video that i want as a piece along side the album launch.
The ones i have attached are to give an idea as to what i am trying to finalise and correct to make a video i am proud of. I think i have elements in each video that i like, such as the fading, overlaps footage and split screens. The TV screen style works well with the NCT127 aesthetic and works with the fact that my footage from the shows is not at the best quality due to me filming from far distance however i think it can work with the VHS style in mind.
Something i need to work on is colour editing, transitions and smoothness of the videos. Something isn’t connecting which makes for a harder watch, doesn’t draw people in as much as i hope.
The original footage
I will still be working on this as its not perfect.