Student of University of Brighton

Author Martha Ivarsson

This is a student website of Martha Ivarsson for educational purposes and my view of different Digital Marketing companies.

How you can increase SEO and traffic via link optimisation

This blog post focuses on one aspect of SEO with 4 sections, about links which increase traffic and SERP rank. Links are included in White-hat SEO which refers to an ethical practice that has a more humane approach. Furthermore, Gudivada,… Continue Reading →

5 Top Tips On Keyword Optimisation & Their Impact On SEO

1. How to optimise According to Samuel (2013) there are many ways to increase SEO via optimising keywords like researching consumers usage of keywords. Since the website-owner, may be using the wrong keywords, thus researching what keywords and associated keywords… Continue Reading →

Zappos Customer Journey

Zappos is an American online retailer store that sells footwear and clothing. Zappos competitors are JustFab and Zalando. (Slideshare, 2018) Zappos exceeds their competitors on two out of three points. Their website is easiest to navigate through, it is properly… Continue Reading →

Virgin Media Black Friday Email

Black Friday is in just three days, its time to reach out the consumers and make sure they know about your amazing deals. Virgin Media one of the project brands from one of the largest corporations in the United Kingdom. All… Continue Reading →

Analysis of my favourite Tattoo Shop 

Velvet Tattoo is a successful local shop in Brighton in the tattoo sector. Their segmentations are; Geographic– People who live in Brighton or are visiting. Demographic– over 18. Any gender. Any occupation. Behavioural– buying behaviour is planned in the majority…. Continue Reading →

G.o.T and Brandwatch

This post is about a social media campaign in 2014 about Games of Thrones run by Brandwatch. Brandwatch located in Brighton, UK and is a social media monitoring, analytics platforms and has access to over 80 million sources. “Its technology gathers… Continue Reading →

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