Daks UNITE

After looking at my potential sub brand ideas i decided that i wanted my brand to be based around the unity of nations so that i could combine the Russian and British trends together. As it is based arounf unity i thought that UNITE would be an apt and memorable name for my sub brand. I went about looking how i could market them and how i wanted my photoshoot for the brand to look. I made mood and styling boards in preperation for my studio shoot. I have chosen a studio shoot as currently Daks has very professionally lit and executed images for their current lookbook. As i want UNITE to carry Daks’ brand identity and values i want to stick with what they know best.