Ewen Spencer is a photographer based in Brighton, coincidentally. I have studied his work a lot and is a main focus i always try to include in any project i am given as his photography, i feel, is really unique and personal to him, which i think is most important for fashion photography itself. His most famous project, UKG – studies the subculture of youth, specifically the garage music scene. His photography is most significant to me as it reflects realism, and really manages to outline feelings and expressions through use of such little objective. The lustful atmosphere that he exposes in each photograph shows real passion to the music, fashion and obviously one another – an all over positivitiy to a culture that is down-trodden on.
One of my absolute favourite brands have managed to pull together a collection of crazy pattern and surreal nostalgia to their designs for their 2017, couture. I feel so lucky to have come across this collection, the relevance to it not only within my next steps for this project but to my own lifestyle is immense! They have really thought carefully about the designs, and have managed to make the reflection upon ’90’s rave culture’ subtle and more like a memorable attraction to your past (and maybe regrettable) choices! You can see the influence from the music scene through expression of accessories and careful styling opportunities such as the 90s, child’s wallpaper inspired look upon the statement, block coloured hats and shoes. This look has made me acknowledge the massive connection between music and fashion and how each matter keeps one another evolving, so I now know where my final outcome will lead too – music industry development through the world of fashion.
So, clashing designs and cultured patterns have always been a major theme in my wardrobe, especially in the warmer and sunnier seasons, so this workshop has really stood out for me as a key starting point for my next, partnered project. I thought I should look into possible designers who are unique and have a specific way of clashing the clothing so somehow, the outfit still looks effective and definitely purchasable.
Designers I came across were:
- Todd Oldham
- Miu Miu
- Moschino; specifically early 90s – early 2000’s (obviously)
- Vintage Versace
- Vivienne Westwood
- Alexander McQueen
I class a good “clash” to be anything from the colours, patterns and even possible embroidery / gems within the clothing, even as broad as the shaped holes made in some clothing designers. Its something that only certain people have the eye for, and I feel is maybe the hardest element of becoming a stylist – as the appearance is meant to be noticeable, yet seriously not over the top.
These are just a few examples of my final outcomes, unedited of course. Using various angles, which we didn’t get to see from the original designers – but we knew as a pair that outlining unique shapes and unusual poses, the images would be successful. As a pair, we are really proud of the outcomes. The clothing I had found all in my wardrobe so luckily, we were straight away motivated to start the shoot with a clear idea of the look we wanted. To improve this, I thought we could use some kind of backdrop from a Raf Simons shoot to project behind the model, and another improvement being – maybe showing the clothes in a different way, not just sitting on the body, perhaps hanging of the head or a shirt being worn on the foot.