ALEXANDER MCQUEEN: SWOT AND BCG

 

STRENGTHS:

  • UNIQUE OR MEMORABLE DESIGNS
  • STRONG CORPORATE IMAGE
  • HIGH FINANCIAL STATUS
  • HIGH MARKET POSITION
  • GLOBALLY KNOWN
  • ALL ROUND CLOTHING MARKET E.G. WOMEN, MENS, KIDS.
  • EXCLUSIVE AUDIENCES
  • SPONSORED BY NEWGEN
  • SARAH BURTON (CREATIVE DIRECTOR) REACHING WIDER MARKETS WITH NEW DESIGNS

WEAKNESSES:

  • UNAFFORDABLE TO MANY MARKETS
  • INITIAL WEBSITE HARD TO PURCHASE FROM
  • LIMITED WALK IN ACCESSIBILITY COMPARED TO MORE AFFORDABLE SHOPS – ONLY 21 STORES GLOBALLY
  • LOOK BOOKS/ ADVERTISEMENTS GIVE A SPECIFIC LIFESTYLE WHICH COULD BE OFF-PUTTING
  • SARAH BURTON (CREATIVE DIRECTOR), MAY EVENTUALLY LOSE MCQUEEN’S INITIAL STYLE

OPPORTUNITIES:

  • MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
  • MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
  • EXPAND WORLDWIDE FURTHER ON FROM UK/USA
  • SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS

THREATS:

  • MORE FREQUENT USE OF SOCIAL MEDIA ACCOUNTS
  • MODERNISE SOCIAL MEDIA ACCOUNTS TO ATTRACT MORE AUDIENCES
  • EXPAND WORLDWIDE FURTHER ON FROM UK/USA
  • SARAH BURTON (CREATIVE DIRECTOR) CAN FILL MASS GAP IN MARKET WITH NEW DESIGNS

 

 

 

INTIMATES – FASHION TREND

    

INTIMATE BEAUTY:

Understanding the potential of a bedroom themed collection for Alexander Mcqueen, i have realised that i will need to make it clear and differentiate between everyday underwear and this particular bedroom collection. Doing so, i came across intimate beauty trends on WGSN – initiating not only underwear but an entire lifestyle for the looks.

LIFE DRAWING SESSION 3

Developing skills on drawing correct facial structures and features, using a grid across the head. I found this so useful to my everyday drawing, especially as illustration is definitely a subject i want to look further into for year 2. The grid allows you to be correctly proportionate within the face, unlike my typical drawing where you base it on average and just your eye.

LIFE DRAWING SESSION 2

I have really noticed an improvement on my drawing skills throughout the past 2 lessons, also adapting a style for my drawing which at first I took as amateur and careless, is now a way that I really like to draw the body and clothing, including shapes instead of simple outlines. My faces are still not a strong achievement and hopefully, next lesson – I will understand how to simplify the features but also making them into my own, individual style.

ILLUSTRATION TECHNIQUE

Having a night in to practice and learn the basic skills on illustrator. I asked one of my tutors, Martha, today how you can create similar digital images to the ones that i have drawn up in my sketchbook. Playing around now with my graphic tab and little knowledge – i have created a few different designs from my original. The cherry is a playful take on the fruit, as to my generation this picture reminds me of my childhood and seems tacky and kitsch, perfect for my idea.