VETEMENTS SS18

After linking Balenciaga’s runways into my theme, i thought about similar brands who i could also filter through my work. Not only does Vetements encourage this technique of clashing clothing and almost gives a look of having the clothes just thrown over the model, the location and entire concept of this season has given me inspiration for the shoot. I felt i was struggling with a location idea for the shoot which could show off the outfits effectively but also replicate the paintings concept of allegory.

The message i took from the renaissance painting was danger and being unaware, as the boy floats on a soap bubble unaware of it being about to pop leaving him in the water. To filter this idea through to my own ideas, Vetement’s has given me the influence of using “everyday” scenarios and locations such as zebra crossings, traffic lights and roundabouts. The model could stand unaware of the people, cars or general danger around him which could then help me lead into incorporating art school’s playfulness and have the model possibly posing in odd/ unconventional ways.

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