I just wanted to show this to support my opinions on the previous Balenciaga post. Helmut lang again, uses a really unique concept to target the audience. Although it doesn’t focus on marketing the brands fashion, it portrays various individuals who all have a completely different identities, however linking to the brand in someway. To me, my immediate response to this campaign is that Lang is trying to show his audience; it doesn’t matter who you are, what you look like or what you do.. the brand can still be right for you.


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