Gucci has been quite an apparent source in my research so far and the brands current links to the renaissance or gothic-like sub cultures is really apparent for their clothing right now. I thought showing these as a researching point for my advertorial would benefit me later on as they are very constant and clever in how they market the brand. It is all very similar to the next or previous campaign but also completely different in the sense of location, styling, theme etc; but, it is always very Gucci. The choices of locations always fit effectively with the sub culture they are aiming to pass through making it even more relevant to the concept. Gucci is also a great example of how to introduce the past with the present through styling which is something very important to me when using my own styling techniques.


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