UNITE AND TAKE OVER
The exhibition “Youth Club’s Unite and Take Over” showcases various subcultures ranging from the early 80’s rave scene to London grime scene in the 2000s. I wouldn’t usually choose such a broad and simple idea to help with the initial stages of my project, but the exhibition helped me realise that in the modern day, society expects you to fit into one “clique” or social group. Possibly an idea i want to explore considering this is really exploiting a subculture or personality and reflecting on if this actually makes them what they want to be, or something completely different.
Playing with various fonts for inside the magazine
COMME DES GARCONS HOMME PLUS SPRING SUMMER 17
Styling inspo: block colour, preppy and playful.
I want this shoot and final film to really support the magazine aesthetically so the execution has to be done carefully.
I thought about the setting of a sports hall simply because of the coloured floors could work well with block clothing.
POSTER ADVERTISEMENT & EMOJIS
My poster is made specifically for our magazine launch, using specific colours relevant to the magazine. I also created my own “emojis” that were relevant to our theme of expression, self love and “unconventionalism”
For the final film, my group has decided to “collaborate” with the brand Comme Des Garcons; whom will support and promote our magazine so it can be funded. The launch party will obviously near clear advertisement and promotion, so looking further into the brand and their own unique ways of advertising would be helpful.