Transgender, cisgender or androgynous beings, Rain Dove (who is also cisgender) posed in Victoria Secret lingerie and then photoshopped iconic supermodel’s faces on top – to promote equality and show awareness of discrimination in the fashion industry.

Having used a male model in my final shoot, McQueen: Sub-mission, could incorporate this idea eventually into the designs and campaigns, to adjust to the 21st century acceptance. This would create a wider audience by aiding in gender fluidity and also allow the brand to excel in positive opinions and outlooks.