I simply used a white background and found black clothing to act as a contrast. We used natural lighting instead of involving studio fixed equipment and i think the images have a really nice, natural balance in them from doing so.
Also, location hunting – just playing around with various, appropriate angles that can possibly be used on an outdoor shoot and learning how to add dimension to a basic outfit through this.
FROM CHANEL, 90’s
FROM VERSACE, 90’s
FROM YOHJI YAMAMOTO, 2000’s
WHAT IS A LOOK BOOK?
A lookbook is a set of images from a designers new collection / range, assembled for advertising and marketing purposes.
Having never of actually worked on a look book or researched far into them, my initial and ideal approach to one would be to completely simplify and strip back the layout, focusing entirely on small, repetitive photographs which are taken from a designers collection. To my knowledge, I’ve actually come across many more unique and playful ideas for a look book than i thought i would. I feel that there is a small line between the difference from a zine to a look book, so i will need to make sure I stay modernised in my approaches and also the photography involved.
Mac, founded in Canada, 1984 has now established a worldwide, multi-million make up brand – not only with their own ideas, but adapting upon themes such as comics or pop-stars, ones who are willing to promote themselves through the make up.
I think MAC could be a really interesting idea to develop and extend multiple branches from, specifically clothing. The specific campaigns and limited edition seasons I could focus on, as they all have so much background and stories behind them.
“Archie’s Girls” specifically, was the limited edition set in which the make up told the story of the typical ‘girl next door’, Betty, and her enemy, the colourful and outgoing, Veronica. I think this set could be perfect to adapt a possible clothing range on, with veronica in latex, leather and red and the other set possibly showing a more feminine side.
A trend is whats popular or ‘in-vogue’ at a specific moment of time, a movement in which nationally or globally followed. A trend can be either classified as a macro or a micro trend.
Micro trends are typically the smaller, less-obvious trends, for example, patch pockets or rings/necklaces.
Macro trends are the smaller trends within the major movements in fashion but larger than micro, for example, a specific colour or accessories as a whole.