As we can see in the image above, the subject (sign) is following Goffman’s (1997) theory “Licensed Withdrawal”. Although typically found in photos of female subjects, this male subject is looking away from the gaze of the camera. This gives the impression that the photo was taken naturally without the subject being aware. This has a signified meaning that the subject is not a vain person and that no effort was used in his pose.

Looking at the idea of “Body Display”, Goffman states that women are “wearing revealing, hardly any, or no clothes at all, which is often associated with sexualised images of women” (Lindman, 2004). As you can see from the image, the subject if fully clothed, revealing only between his face and upper chest area. This shows connotations of masculinity, however, the subtle exposure of the upper chest area may suggest hints of femininity, relaxation, and possibly sexuality.

The subject is positions in focus on the lower left side of the frame, wearing colours of black and grey. This is in contrast with the blurred background which denotes the image of a green forest. The juxtaposition of the industrial grey scale and the natural greens correlates with Sigmund Freud’s theory of ‘The Uncanny’ (Das Unheimliche, 1919). The obvious distinction of colours and visibility forces the audience to focus on the subject in the foreground.

“About me: English Language Course Rep at Brighton Uni // Kayak and Paddleboard Instructor  // I would tell you about my favourite film, but that goes against the first rule // Memento Mori & Carpe Diem”

The language used in the “About me” section of the subject’s profile is broken down into very short, easy to read sections. This fast conveyance of information may reflect the fast-paced lifestyle of the subject.  The first statement “English Language Course Rep at Brighton Uni” shows a sense of priority. The use of colloquial shortening of words such as “Rep” (Representative) and “Uni” (University), presents the idea of an easy-going person and approachability. However, the overall intention of this phrase is to show credibility and intelligence. The subject is almost bragging and showing pride in his achievements and credentials.

Following that, is the phrase “Kayak and Paddleboard Instructor”. The subject is mimicking his previous aim of boosting his credibility, however, he includes the water sport activities “Kayak and Paddleboard” to encourage the idea that he is adventurous and outgoing. This may increase his approachability, but also may make him seem for interesting, water-sport instructing is not a common skill.

“I would tell you about my favourite film, but that goes against the first rule” is the first attempt of comedy used by the subject. The reference to the movie ‘Fight Club’ (David Fincher, 1999) uses intertextuality to create a relationship between the subject and those of the audience who have seen the film. This may increase the likability of the subject as there is a shared interest between him and the audience.

The subject finishes off his “About me” section with the Latin phrases “Memento Mori & Carpe Diem” (Remember, you must die & seize the day). This reflective analogy goes back to the idea of intelligence, pushed by the subject’s knowledge of Latin. However, the two well-known phrases put together presents a message of adventure and excitement. Leaving the audience with the final message to summarise and to create a hook to remember the subject by. The overall power-play by the subject conveys connotations of approachability, intelligence, and fun, all aspects looked for in a friend.