Jessie McEwan is a graduate from Northumbria University, As a new graduate she has the need to develop her brand further and make it into a business. I was attracted to this brand because the clothing, it is strong in colour, shape and aestehtic. The designs are innovative and fit within the image I am hoping to work with. I have chosen to approach this brand because it is new and promotional material would enhance it so much more and gain it a lot more exposure. On the other hand, the smaller the brand the more likely they may be inclined to collborate meanign that it may be easier for me to get acess to the clothing.

Between Fortie Label and Jessie McEwan, I am more drawn to Fortie Label as it is already out there and active which would be exciting to help in growth. By going with a larger brand, I face more obstacles and higher pressure to produce material to a professional outcome but I also get more in return when it comes to exposure and brand associations.