In this part of the project I have narrowed it down to two brands that I would liek to appraoch, one of which is Fortie Label. Fortie Label was founded by CSM graduate Essie Buckman who won awards through fashion scout and other competitions. Looking into the brand, I have pulled all key information including online following, pricing of clothing, business size and key people that the brand has been associated with and reckognised by in order to understand the business size and needs. This also covers media and press coverage to understand its audience and currently existing promotional materials.

By carrying out this analysis I get to understand the brand, its size, aestethic, where it aims to be in the future and who it is currently working along with. By doing this, I am able to understand the client in much more depth and able to tailor films to specifically suit the brand.