In order to be able to start planning the films I must choose a brand that I wish to do the films for. The brand must be one that fits the visual aesthetic of my ideas and style. By developing a partnership with a clothing brand, I am able to produce a series of productions that suit the client, give me the ability to focus on specific garments and work around suitable narratives.

In research of this, I have looked at low profile and new up-and-coming designers. For this I have used GFW pages to scout talents that have been featured, this allows me to find new and low profile designers that could benefit from extra promotional material. I have looked at the likes of Fashoin Scout, LFW, Brighton GFW and other new designers I got familiar with during LFW in my placement year.

In Evaluation of their profiles, I have developed small profile cards to summarise their visual aesthetic, Instagram following and existing media coverage or University.