How to answer the common Interview Question: ‘Why do you want to do this job’?

Following on from my recent workshop ‘Interview Questions: How to answer them & How to ask them’, this post gives hints as to how to answer the common interview question: ‘Why do you want to do this job’?

Your answer should probably answer one or more of the following different questions.

If, for example, you are applying for a Marketing role, answer the following:

  • Why you would like to work in Marketing in general and / or
  • Why you want to become involved in Marketing at this particular company and / or
  • That you want to carry out the duties of this particular job

So, you might talk about:

  • Your general interest in Marketing – for example, how you enjoy the process of engaging the public with products
  • Particular marketing campaigns run by a company – give a specific example
  • Your wish to assist with social media / website activities, for example

I hope this helps!

Important News from IBM about the re-opening of their Business Placement!

Dear all,

IBM will be opening their 12-month ‘Business Placement’ roles for applications from 9am on Monday 11th February to 5pm on Friday 15th February. They intend for this to be the last time they open any IBM Placement roles for 2019.

They strongly encourage all candidates to ‘register their interest’ on their website, against the role you are most interested in, and you will be notified as soon as your chosen role is live and available to apply to. The initial application is very short and straightforward and should take you no longer than 10 minutes to complete.

Their role videos are attached below which include current University Placement students who are doing these job role talking about what it entails.

Business Placement role video

They have also included below some short videos explaining their University Placement scheme, and the application process you will go through.

IBM’s University Placement Scheme:
IBM’s University Placement Scheme – Application Process:

If you need help with an IBM application, book an appointment with us in the Employability Hub on JobTeaser.

Best of luck!

Free workshop: A Crash Course in Using Social Media for Business

Free workshop: A Crash Course in Using Social Media for Business

Wednesday 6 February 2019, 5.30–7.30pm
Room G3, Advanced Engineering Centre, Moulsecoomb
Find out how you can use different social media marketing tools to raise brand awareness, communicate with your customers, and generate new leads:

  • Discover what a good social media strategy looks like;
  • Get ideas and inspiration to engage people in your social media campaigns and content;
  • Learn about the algorithms and factors that impact your performance as a business using top social media platforms;
  • Understand how to plan and manage your social media activity;
  • Find out about invaluable tools and resources that can help you succeed.

This workshop will be delivered by Kerry Watkins (pictured) of top consultancy Social Brighton. Kerry is founder, trainer and consultant at the organisation, which helps businesses learn to manage social media successfully in-house. She designs and delivers tailored social media training solutions for clients and runs regular workshops in Social Media Strategy, Content, Facebook Ads and LinkedIn training courses.

Book here:

How to answer the common Interview Question: ‘Why do you want to work for us’?

Last week, I led a seminar on Interview Questions: ‘How to answer them & How to ask them’.

This post gives hints as to how to answer the common question: ‘Why do you want to work for us’?

Your answer is likely to touch on some of the following:

  • The Reputation of the company
  • The quality of its goods / services
  • The culture / ethos of the company
  • The quality of the training you will receive
  • The quality of your fellow employees

Resources that will help you:

  • The Company’s website: see what the company says about itself
  • for feedback from previous placement students
  • for information about the company and possible interview questions
  • some companies put films on youtube about themselves and what is like working there: you can some ideas regarding the culture and ethos of the company
  • to follow and network with companies & individuals
  • Speak to the Placements Office! We know a lot about the more common placement companies

Book for a workshop: Interview Questions – How to answer them and how to ask them!

Dear all,

I am running a workshop Wednesday 16th January, 1pm to 2pm.

This workshop will help you understand what questions you should expect at interview, how to prepare your answers and how to deliver them. It will also help you to prepare questions to ask your interviewers.

It will be ‘hands-on’!

Please book via email at:

Thank you!

Is Santa bringing you a placement for Christmas?

Dear all,

It is the last day of term! Phew! I hope that you all have had a successful start to your second year.

The Holidays are a great time to making those placement applications. (But rest up too!)

If you would like to see me next week, I am around and have appointments on JobTeaser till Thursday (20th).

You can email me too at

The university and the Placement Office / Employability Hub is closed from 4pm Friday 21st December and reopens on 2nd January. So, no emails will be dealt with during this time. We will be too busy helping Santa.

If you do need help whilst we are away, take a look at the ‘Tips and Advice’ section on this blog. See the top tool bar. There are some resources there to help you.

There is still plenty of time to get a placement. There are still plenty of jobs available.

Finally, enjoy the holidays! Yay!

Join an award winning team at House of Hud!

I have just received an update from Zain, one of our students working in Marketing, PR and Business Development for The House of Hud. She is really enjoying herself and the vacancy to replace her is still available. All details are on JobTeaser:

The House of Hud has just won an award at The Wedding Industry Awards 2018 – Regional Winner – Venue Stylist – South East. Congratulations to them! The picture features Zain (far right), Katherine Hudson (next to her) and our other placement student there – Charlotte.

‘I am an international student from Jordan, and when I first started my course in Business Management with Marketing at the University of Brighton, I wanted to take every opportunity such education could offer. So I was eager to take a placement year, to get a glimpse of work life and test the waters of the field of my future career.

I am currently a Marketing Executive at House of Hud, which is a local company located just 40 minutes away from Brighton. There, and because it is a small-scale business, I speak my mind knowing that my voice is heard, and I feel appreciated for being a student with a fresh mentality.

Work-life significantly differs from student-life, and in a very good way; it has shaped my lifestyle into a healthy and active one. Having a job has inspired me to better manage my time, hence allowing me to think of interests, hobbies, and activities with which I want to fill up my free time.

Moreover, placement year has reminded me of my capacity to learn; I overcame anxieties about not having enough knowledge, and soon realized that I can learn along the way and pick up new skills. It’s also nice to be exposed to different tasks; one day I find myself handling web-design, another day I’m helping crew members set up for a photoshoot, or I’m attending an awards ceremony.

My journey so far has been eye-opening; in addition to communicating with other people from the industry, I’ve also explored more sides to the world of marketing and management. Work-environment at House of Hud especially promotes creativity and flexibility; it’s driven me to hunt for inspiration, whether I was working at the office, from a coffee shop in town, or from the comfort of my home.

All in all, placement year is a great example of the continuous nature of learning; it has allowed me to apply the lessons I’ve learn at university to real life situations, and now I look forward to applying lessons learnt from work to the coursework I’ll be doing in my final year’.

Don’t forget: their vacancies are still available!

Computacenter: where the culture is brilliant!

I have just had an update from Matt, one of our Placement Students at Computacenter. He is really doing a great job with a great company. Why not apply for one of their placement roles?

I’m Matt, an undergraduate studying Business Management at Brighton. I am currently on a 13 month placement with Computacenter. I am working within the Customer Value team, so my job is consulting service managers on how to deliver maximum value to our customers such as: Channel 4, the NHS, Heathrow Airport, Royal Mail and many more big names! I do this by specialising in 3 things: innovation, value add and continual service improvement. This is with the outcome of growing and renewing contracts.  

The culture here is brilliant, everyone is friendly and you can interact with the leadership team very easily considering the size of Computacenter – more than 14,000 employees worldwide and revenues over £3.7bn!  

There are lots of great opportunities, in my fourth month I hosted my own event on Presentation Skills which was backed by the UK Managing Director. 

Brighton has a very good placement track record with Computacenter as 4 students have been selected over the past 2 years. Get in touch with Leigh and the placements team to book onto our mock assessment centre in January!

Click here to apply!

Feel free to ask me any questions via Linkedin:

Relevant sites:

Update from Elisa at Warner Brothers: a really great program!

I have just received this from Elisa, who is a University of Brighton student on placement at Warner Brothers. She is having a really rewarding time.

‘I am the current intern for the Warner Bros. Finance and Business Development placement at Filmbankmedia.

My job consists in a variety of different tasks I am expected to complete both weekly and monthly, such as managing international accounts, placing film orders, creating newsletters, amending contracts and update variance analyses.

In addition, I was involved in new business research to expand the company’s business in various parts of Europe and Latin America and my team has been incredibly supportive in every step, allowing me to grow confidence and experience in various fields due to the amount of responsibilities I have been trusted with from the start.

They have a really great program and I am learning so much!’

You can discover more about the program here:

If you need help with your application, please book an appointment with the Advisor for your degree course via JobTeaser.

Be quick – the applications will close first week of January!

Best of luck!

Next week is Employability week!!!

Next week is Employability week. This is going to be a great week with lots of events!

Here is a link to explore that week:

My personal picks of the week are:


Preparing for interviews and assessment centres – local recruitment company GRB will provide hints and tips on how to prepare for interviews and assessment centres. They will also tell you what not to do! 2.30-3.30pm room 165. Book by emailing:


Confidence through Comedy – improve your presentation and public speaking skills by taking part in this fun workshop – 11am-12pm room 214. Book by emailing:


Psychometric/online testing workshop – these tests are part of most recruitment processes so come along to learn how to prepare and succeed – 11am-12pm room G10. Book by emailing:

LOCAL PLACEMENTS FAIR – back for the second year running, local companies offering placement roles will be waiting to meet you. Bring your CV! 4-6pm in Mithras canteen. No need to book.


IBM company presentation – current placement student Daniel Diaz will talk about what it’s like to work for IBM and showcase some of the placements on offer there this year – 11am-12pm room 153. Book by emailing:

Design Thinking with SAP – come along to this event to get a step ahead in performing well at assessment centres. Find out more about SAP and how you can perform better in assessments using Design Thinking, a methodology that uses empathy to understand stakeholder’s objectives and problems. The session will be fun and informal, and give you a better insight into how to succeed in securing your placement – 12-1pm room 153. Book by emailing:

We expect about 120 of this year’s second years to gain a placement. Make sure that you are one of them by participating in Employability week!