MAGAZINE PROJECT

THE TEAM

Lowri Cooper – Photographer and Stylist

Georgia Theo – PR

Madi Mcinnes – Imager / Art Director

Ripley – Imager / Art Director

Max Purvis – Photographer and Stylist

Allegra Guest – Imager / Art Director

 

INITIAL IDEAS FOR MAGAZINE

// Main Theme // WHAT DOES THE MAGAZINE EXPLORE?

  • Fashion in an unconventional way
  • Breaching the walls of fashion

UNCONVENTIAL

adjective

not based on or conforming to what is generally done or believed.

“his unconventional approach to life”

// Elements //

  • Futuristic
  • Individuality
  • Objects
  • Androgyny, Genderless

// Target Audience //

  • Young people 18-30…. Why? Add research to this
  • Male/female
  • Create a customer profile – who’s are reader? Why would they want to buy?

// Mass market or niche? //

  • Niche

// Mastheads //

  • BREACH
  • COUNTER
  • UPSTREAM
  • BACKLASH
  • HITBACK

// Shoot Location //

  • Japanese store
  • Somewhere industrial
  • The location being completely different to the way the model is styled

// Stock //

where will you buy the magazine?

  • The Magazine Shop Brighton
  • Subscription
  • Stores across the UK

// Issues //

monthly, weekly, yearly?

  • Monthly – reason – keeping the magazine current
  • THE JANURARY ISSUE

// Online Magazine //

  • Film
  • GIFs

// Social Media //

  • Instagram
  • Twitter
  • Facebook
  • Youtube

// Price //

  • Printing costs… wage… how many issues… divide = price

// Launch //

  • Pardy – green door store – get details of pricing…

// Primary Research //

  • Magazine Shop

// Secondary Research //

  • Pinterest
  • Google

// Visuals //

  • Mixed film and digital
  • Poloroids – scanned

// Quirky Bits //

  • Having mini zine inside…

 

 

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