Georgia and I decided to use the styling workshop as an opportunity to portray a particular brand and incorporate styling aligned to the brand through creating a ‘lookbook’. We decided to look at Urban Outfitters as it offers a clear and recognisable identity through its clothing. Having selected the brand, we decided on three key looks to illustrate the UO style. Before we began, I visited a local Urban Outfitters store to analyse both their visual merchandising and its stock to ensure that our looks were in keeping with the brand.
The Lookbook can be found below: