For my final major project I set myself a brief.

For this final major project my hypothetical brief is as follows. Gosh Cosmetics want me to come up with a concept for a new marketing campaign and creative marketing report to keep their brand more up to date.

The report should include creative direction for overall branding, website, social media. Product repackaging suggestions as well as new product launch ideas in line with beauty trends and competitors. Social media marketing campaign as well as creative direction for this and PR packages.

They want the brand to stay relevant and ahead of the their competitors which isn’t the case at the moment -from looking at social media following and engagement, their product range and the frequency of their product launches.

I started out looking at beauty trends from WGSN and other beauty brands. I then wanted to see how GOSH held up against these trends already and where they might be lacking. I also compared their brand to some others.