IKEA has become a global cult brand because of its strategy and tactics. Not only it is the world’s largest furniture manufacturer but also it is a culture that dictates a lifestyle. IKEA give their customer audience, which is mainly the middle-class an idea and inspiration of how ones home can be decorated with stylish yet affordable furniture. https://www.ikea.com is IKEA official website that provides information about locations of the stores, products available, best-selling and new products, access to customer services and information about the company itself. However, even for such a successful business as this one there are certain areas which need improvement. The aim of IKEA case study is to show how a successful business can turn into a better one with the help of social means.
One of the main goals for IKEA was establishing a program that would involve all parts of the business, including different departments and applications via Internet. It was perceived that the business would profit by finding bits of knowledge continuously, as well as sharing them quickly with the groups that would have the capacity to act upon them. However, due to a huge size of IKEA the data was not reaching some departments and thus it was affecting their performance. As a solution, IKEA in collaboration with the Socializers have implemented the Listening Hub. It is a space that allows collecting, analysing and sharing the information about customers in the US and UK markets. By having access to information of such kind the digital team of IKEA are now able to determine what problems the enterprise has and what is the nature of them. Ultimately, everything that was done has resulted into a positive change to IKEA as a whole.
Here are the links to the Socializers and Brandwatch for further information:
thesocializers.com ; brandwatch.com