Christiana Zacharia: Final Major Project

My initial idea, which I developed in my project for Creative Research for Fashion Communication module, was to investigate the role of flowers in the work of the creative industry. I began this investigation with a close research of different artists and photographers whose work was inspired and driven by the theme of flowers. Based on the insights I gained from this research I began to experiment by conducting several photo-shoots.

The core objective in my current project is to create photo-shoots that will develop a new conceptualisation of the relationship between flowers and creative industry by investigating the role of human memories and emotions. Through my research I have realised the importance of flowers in human life. In my work I do not take flowers to be meaningless objects; they have a story, and their colours hold particular meanings for the people that see them. My understanding of flowers, therefore, considers how they are associated to stories which come to life when in sight; stories which in their turn evoke feelings. In my case, flowers are intimately linked with my memories of my grandfather, who was a lover of flowers and of whom I have great memories.

In the experiments I conducted, I sought to capture representations of flowers that were related to human memories and emotions. More specifically, my photo-shoots focused on framing flowers as object that can show themes like life-cycle, time-lapse and disintegration.

My ultimate goal is to create an exhibition, comprising a series of pictures that will showcase the ideas outlined above. Also, I am aiming to create my own casting agency business in London. This will enable me to use the variety of different photoshoots from Final Major Project in my portfolio to show my broad understanding of fashion photoshoots.

Experimentation 2: Visit to Queen’s Mary park

What lies behind my decision of choosing the Queen’s Park in London as the location for the experimental photoshoot (for the module Research in Fashion Communication AD394) is the fact that this very park made me realise the importance of flowers to me. The Queen’s Mary garden reminded me of my beloved grandfather’s garden. A grander full of roses, so beautiful and breathtaking. The pictures that were taken at the Queen’s Mary garden were made blur with a more vintage filter. This choice made the pictures have a romantic and fairytale effect.



Experimentation 3: Life circle/Time lapse

Another method I used was a sequential photo-shoot where I aimed to capture photos of a flower each day from early in its development until the time it decayed and started decomposing.

Experimentation 4: Fade-out memories

For my first experimentation, I used the fade-out technique where I faded out the image in order to illustrate how memories fade out with the passing of time.



Experimention 5: Adding emotions 1

For my second experimentation, I tried to do the opposite by adding colours (painted the flowers) in order to try and explore the way in which certain colours may trigger memories and evoke emotions.


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