My initial idea, which I developed in my project for Creative Research for Fashion Communication module, was to investigate the role of flowers in the work of the creative industry. I began this investigation with a close research of different artists and photographers whose work was inspired and driven by the theme of flowers. Based on the insights I gained from this research I began to experiment by conducting several photo-shoots.
The core objective in my current project is to create photo-shoots that will develop a new conceptualisation of the relationship between flowers and creative industry by investigating the role of human memories and emotions. Through my research I have realised the importance of flowers in human life. In my work I do not take flowers to be meaningless objects; they have a story, and their colours hold particular meanings for the people that see them. My understanding of flowers, therefore, considers how they are associated to stories which come to life when in sight; stories which in their turn evoke feelings. In my case, flowers are intimately linked with my memories of my grandfather, who was a lover of flowers and of whom I have great memories.
In the experiments I conducted, I sought to capture representations of flowers that were related to human memories and emotions. More specifically, my photo-shoots focused on framing flowers as object that can show themes like life-cycle, time-lapse and disintegration.
My ultimate goal is to create an exhibition, comprising a series of pictures that will showcase the ideas outlined above. Also, I am aiming to create my own casting agency business in London. This will enable me to use the variety of different photoshoots from Final Major Project in my portfolio to show my broad understanding of fashion photoshoots.