Ikea: When flat packing just isn’t quick enough.

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View the original case study: Ikea and the socializers here – https://studentcentral.brighton.ac.uk/bbcswebdav/pid-3029519-dt-content-rid-5621925_1/courses/IT382_2017/Ikea%20Case%20Study.pdf

Ikea is all about speed, but these days data analytics has overtaken the speed of even Ikea’s furniture to formulate.

Ikea are known for their easy assemble furniture, home-styled stores and glorious meatballs. Although all of this is known, and the experience tends to be very similar wherever you go in the country, there were still reports of varying perceptions of the brands customer service across regions.

One interesting statistic is that in the US in 2014 36.5% of the total conversation about negative experiences was on Facebook, compared to just 5% in the UK.