These T-shirts are made by Vivienne Westwood and the profits from the unbleached cotton T-shirts go to green peace directly. Westwood has had the help from people in the public eye to promote the cause and also show their support. The individuals where photographed in the garment and now displayed in London Waterloo underground. Andy Gotts MBE showed his supports by taking images of the celebs. The campaign raises awareness of how fragile the Artic is and promotes the protection of it.