This charity has now raise more than £14 million for Breast Cancer Now’s research. It is a campaign that calls on shoppers to show support by buying something from the limited collection. Each item in the range puts 30% of the profit to the breast cancer’s Now research. Mario Testino OBE was asked to photograph the celebrities that showed their support to the cause. M&S, Debenhams, River island, Toyshop, Simply Be and Laura Ashley are the shops that shows support to the charity and sells the products.