Youth Collective Activism Through Social Media: The Role of Collective Efficacy

Social media usage and the political participation of the youth go hand in hand. It is a concept that has been extensively studied, however, the exploration of how the youth as a collective using social media as a platform for political activism has been less so. Studies into the way people use social media as a means for political participation has been researched but this is on an individual scale and not on a collective level which is how many political actions are carried out. This study is based on the social cognitive theory which brings forward the concept of online political self and collective efficacy, exploring their relationship with online collective political activism. Findings have been found through interviewing and observing three activist groups in the US Mid-Western university.