These are the layouts of my website and social media. I have kept them both meeting a minimalistic style so it doesn’t overcomplicate the content whilst keeping to a consistent visual identity. I have used a white background for the website with accents of green in the text to tie in with the logo on my instagram as well as other aspects on my business cards and cv. I found the manipulation of Square Space quite difficult, although it visually suited what i wanted, the accessibility to different themes was lacking so found choosing the right theme for my work a long process. I’m pleased with the outcome of both of these and am continuing to add to my social media with new content.
Carla Scotto is an illustrator who has created pieces for Parley and Greenpeace that are light-hearted but also focus on environmental issues. She has incorporated modern and comical ideas such as dating sites with strong text.
The Package Free Shop, based in the US was started by Lauren Singer who began to collect her food waste in container which resulted in the production of zero waste goods sold in her shop.
Zero waste is becoming more prominent in society today, with supermarkets eliminating the plastic produce bags and the 5p plastic bag charge. The introduction of plastic free shopping or bulk shopping is escalating in UK which is making zero waste shopping a lot easier.
These images are the final edits for my look book. Each image was taken my myself using a variety of materials. I used a model for 5 images where i styled reflecting each sub trend from my group; nature,decay/rust,architecture and fluidity. I was originally going to use all clothing to portray my campaign however i decided to incorporate non fashion related objects such as for architecture in used an image of an animal skull i had taken to represent both structure and also ethical and sustainable fashion. I wanted to use basic photography; no over the top poses so it can portray the campaign clearly.
In post production, i edited the photographs so they were bit brighter on photoshop where i added the overlay of plants or buildings to support the main image. I set the opacity on all of the overlays to 40% so you were able to see both images clearly. I simply selected a back image to contrast with the others ( there was no editing done on these)
I am in my, what feels like 7000000000 week of university and within the first week i was asked to document my freshers experience.