This week i focused on shooting my first features for my magazine. I booked out the whole day at the Day light studio in Brighton to get different shoots done as they have a nice natural aesthetic. This time included fashion shoots and still life imagery. Th fashion images were styled with second hand clothes which i feel worked well. The still life imagery didn’t come out how i planned which was disappointing and i also found i only liked a couple of the images from the fashion shoot so decided to shoot on location in the Brighton Flea Market allowing me to have a mixture of images for my publication.
More or Less is a magazine that highlights the areas of consumption through engaging fashion and lifestyle imagery using photography and still life as well as creative concepts expressed through styling and stylized fonts. I also looked at Ordinary Magazine who are a quarterly photography and fine art publication that works with various artists to create unique content that is centre around one object that accompanies the magazine. Another competitor who i though matched my publication well is Hot Hot Hot! Magazine who are a new publication that uses fashion photographing to make contemporary and innovative solutions through visual stigmatism that explore the new future.
With the analysis of different topic areas within sustainability that capture waste in different ways, I began to build some initial ideas for editorial shoots and spread contents. I have looked at different style in ways that I can represent this relevant topic in a way that will suit my main demographic. Whilst looking at making my content quite vibrant and playful, i wanted to create a very minimal and typographic publication so created a moodboard that incorporated very sporadic layouts and large text that build impact.
Over the course of the last few months i wanted to include images of discarded items from the streets of Brighton so have been taking my film camera around with me and capturing things I find. This has been a long process as i found there was a real repetition of items that people had left.
This week I want to carry on my research by looking at the deconstruction of objects and how they can be manipulated into carrying a different meaning.
Cornelia Parker the artist behind ‘Cold Dark Matter: An Exploded View’ who created an immersive installation in the Tate using an exploded shed destroyed by the British army at her request. With previous work around the subject of controlled explosions, Parker wanted to create a more dramatic piece that worked to explore the imagery that society today is being bombarded with in terms of war and destruction. The shed was created by a separate company which was then filled with random collected objects collected over a three month period that were other donated by relatives or belonged to Parker herself.
Simon Starling, turner prize winner created an installation titled ‘Shed boat shed’. Shed boat shed was a symbolism of architectural mobility, using a found, abandoned shed which was deconstructed and made into temporary boat in which it was then transported 8km down river to Basel whilst carrying the excess materials of the boat. The boat was then dismantled again and remade into the original shed within the Museum für Gegenwartskunst to create a harrowing and structurally engaging art form.
Steve McPherson is a British artist who works primarily with found objects to create concepts and express societal concerns that are relevant in recent times. He has used various materials, including vast amounts of small plastic pieces as a direct material for various art pieces. Although colour blind, McPherson is tending to colour co-ordinate these materials to make complex patterns and visual textures. His series lost property is of forgotten items that were handed in to the south eastern railway from 2013. This series contains a variety of items from keys to cool bricks as well as more sentimental items like children toys and footballs. I chose to look at McPhersons work as like the other artists I have looks at that focused on objects.
This week I wanted to continue researching into other artists that were looking at objects in a conceptual way as well as looking at publications and articles that were exploring the relationship between objects and mass consumption.
Eian Kantor is an New York photographer whose work on conveying his subjects in their most natural form portrayed through several of his collection titled ‘Found sculptures’ and ‘(don’t)look down: 512 discarded cigarette boxes’. Similar to Guy Batey, this collection of images is a exploration of the object not in their natural environment. Although Batey and Kantors work are similar, Kantor has worked on using 2 mediums, phone and camera, which is reflected in the quality of the images and vibrancy of them.
Micheal Landy is a British Artist whose work titled ‘Break Down’ 2001 and ‘Art Bin’ project in 2010 I found relevant as they both look at the idea of necessity and why we need our belongings. ‘Art Bin’ was a project created by Landy to question the role of value and the emotional attachment to objects. Landys ‘Break Down’ installation saw him collect everything he owned; 7,227 items in an empty shop in oxford street where you placed everything onto conveyor belts and destroyed every piece. By the end of the exhibition, Landy owned nothing but what he was wearing and saw the depletion of artist work he had accumulated as well as his own as a symbolic gesture to identifying the western cultures resistance in keeping what they own and contributing the mass consumption.
Eternally Yours explores the ideas of how consumers forms relationships with objects the ways in which these relationship can become destructive or tainted by modern society and the fast paced movement of corporate industries.
Similar to Eternally yours, The object looks at different areas of how an object contextualise itself into materialistic society. Objects are used by the consumer to signify the direction and individual is taking and identifying our own needs however, The Object further explain how objects have an initial identifier, the meaning of their purpose.