Stella McCartney who is at the forefront of Sustainable fashion produced an enthralling ad campaign for her 2017 winter collection which features several frames of models within landfill waste. Stella McCartney as seen in the Fashioned By Nature exhibitions is continuously testing the boundaries of innovative fabrics and fibres. Using this campaign engaged with her customer and whilst getting media attention to raise the point of how much waste is going to landfill. Powerful imagery like this is mothing that I want to be consistent though my magazine. .